發(fā)布時間：2018-11-18 10:37

【摘要】：本文簡要記錄和描述了聶家莊泥塑的傳統(tǒng)經營方式,包括生產組織形式、生產時間安排、銷售方式與市場范圍等。在當今工業(yè)化進程的社會背景下,作為兒童玩具的聶家莊泥塑事實上已經衰亡。要想令其繼續(xù)傳承、發(fā)展和創(chuàng)造經濟價值,必須進行脫胎換骨式的產業(yè)轉型。作為文化產品的聶家莊泥塑,應該將原來以量取勝的粗放型經營模式轉變?yōu)橐再|取勝的集約型經營模式,以提高產品的經濟附加值。在產業(yè)轉型過程中,還應注意把握市場開發(fā)與保護文化多樣性之間的平衡,無論制作工藝還是表現題材都應該堅守住民間風格,不能在潮流中迷失自我。
[Abstract]:This paper briefly records and describes the traditional management of Nie Jiazhuang clay sculpture, including production organization, production time arrangement, sales mode and market scope, etc. Under the background of industrialization, Nie Jiazhuang clay statue, as a toy for children, has actually declined. In order to continue to inherit, develop and create economic value, we must carry on the transformation of industry. As a cultural product, Nie Jiazhuang clay sculpture should change the original extensive management mode which won by quantity into the intensive management model of winning by quality in order to improve the economic added value of the products. In the process of industrial transformation, we should also pay attention to the balance between market development and protection of cultural diversity, whether the production process or performance of the theme should adhere to folk style, can not be lost in the trend of self.
【作者單位】： 濰坊職業(yè)學院;
【基金】：山東省2014年度“傳統(tǒng)文化與經濟社會發(fā)展”專項課題(項目編號:Z2014098)階段性研究成果
【分類號】：J314.7
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本文編號：2339800