【摘要】：藍(lán)莓是近年來(lái)一種新興果樹(shù),具有很高的經(jīng)濟(jì)價(jià)值和廣闊的開(kāi)發(fā)前景。隨著人們生活水平的日益提高,藍(lán)莓因?yàn)槠渚哂休^高的營(yíng)養(yǎng)價(jià)值和保健作用而倍受青睞。我國(guó)果樹(shù)產(chǎn)業(yè)發(fā)展迅速,面積、產(chǎn)量均穩(wěn)步增長(zhǎng),產(chǎn)業(yè)發(fā)展也由原來(lái)的主要追求數(shù)量轉(zhuǎn)變?yōu)閿?shù)量與質(zhì)量并重。無(wú)公害、綠色、有機(jī)逐漸成為我國(guó)果樹(shù)產(chǎn)業(yè)發(fā)展主要目標(biāo)。但提質(zhì)之后的增效不僅源于技術(shù),更源于對(duì)關(guān)鍵產(chǎn)業(yè)發(fā)展節(jié)點(diǎn)的研究和把控,藍(lán)莓行業(yè)發(fā)展前期所積淀隱患的爆發(fā),簡(jiǎn)單模式下的惡性競(jìng)爭(zhēng),以及未來(lái)發(fā)展遠(yuǎn)景的誘惑會(huì)導(dǎo)致行業(yè)亂局仍將維持一段時(shí)間因此應(yīng)跳出傳統(tǒng)農(nóng)業(yè),產(chǎn)業(yè)生態(tài)系統(tǒng)的構(gòu)建正是解決這一問(wèn)題的有效手段。本文在分析國(guó)內(nèi)外藍(lán)莓產(chǎn)業(yè)發(fā)展現(xiàn)狀及存在問(wèn)題的基礎(chǔ)上,根據(jù)產(chǎn)業(yè)生態(tài)系統(tǒng)的內(nèi)涵及構(gòu)建原則,指出發(fā)展藍(lán)莓產(chǎn)業(yè)必須全面考慮的因素、資源環(huán)境因素及技術(shù)、信息等支持系統(tǒng)因素,強(qiáng)調(diào)構(gòu)建產(chǎn)業(yè)生態(tài)系統(tǒng)是獲得藍(lán)莓產(chǎn)業(yè)可持續(xù)發(fā)展的必然選擇;結(jié)合藍(lán)莓產(chǎn)業(yè)的特性,提出藍(lán)莓產(chǎn)業(yè)生態(tài)系統(tǒng)的構(gòu)建思路,包括:種植云服務(wù)、生產(chǎn)資料BTOB、果品現(xiàn)貨BTOB、農(nóng)業(yè)金融。1.種植云服務(wù)方面,綜合實(shí)地調(diào)研、調(diào)查問(wèn)卷和座談的分析結(jié)果可以看出,當(dāng)前農(nóng)村基層存在三大信息化需求:涉農(nóng)信息平臺(tái)與資源整合的需求,個(gè)性化、本地化農(nóng)業(yè)科技信息服務(wù)的需求、方便、快捷、正確、及時(shí)的農(nóng)業(yè)信息服務(wù)迫切需要。目前雖網(wǎng)站及平臺(tái)較多,但由于管理、運(yùn)行機(jī)制等方面原因,信息不能及時(shí)更新,使農(nóng)業(yè)信息的實(shí)時(shí)性、時(shí)效性大打折扣。為此,從三個(gè)方面進(jìn)行分析:標(biāo)準(zhǔn)化種植示范基地(實(shí)),物聯(lián)網(wǎng)數(shù)據(jù)系統(tǒng),種植APP客戶(hù)服務(wù)系統(tǒng)。2.生產(chǎn)資料BTOB方面,BTOB是指企業(yè)互相之間通過(guò)專(zhuān)用網(wǎng)絡(luò)或Internet,進(jìn)行數(shù)據(jù)信息的交換、傳遞,從而開(kāi)展交易活動(dòng)的商業(yè)模式。藍(lán)莓產(chǎn)業(yè)生態(tài)系統(tǒng)的生產(chǎn)資料包括:調(diào)酸劑、秸稈發(fā)酵劑、生物炭、土壤改良劑、復(fù)合有機(jī)肥。3.果品現(xiàn)貨BTOB方面,建立藍(lán)莓果品現(xiàn)貨BTOB交易平臺(tái)的可行性,基于三個(gè)方面:藍(lán)莓儲(chǔ)運(yùn)性差,區(qū)域性市場(chǎng)是必然;藍(lán)莓冷凍加工,未來(lái)市場(chǎng)空間大;降低中間環(huán)節(jié),產(chǎn)銷(xiāo)雙向共贏。藍(lán)莓鮮果的采摘期約一個(gè)月,鮮果的及時(shí)銷(xiāo)售或儲(chǔ)存尤為關(guān)鍵。構(gòu)建全國(guó)統(tǒng)一的鮮果和冷凍過(guò)現(xiàn)貨交易平臺(tái)將極大改善這一問(wèn)題。4.農(nóng)業(yè)金融方面,農(nóng)業(yè)金融是指農(nóng)村中以農(nóng)業(yè)為主包括非農(nóng)產(chǎn)業(yè)在內(nèi)的資金融通活動(dòng),其內(nèi)涵主要有兩方面:一是農(nóng)貸資金的籌集與運(yùn)用;二是籌集、運(yùn)用農(nóng)貸資金的農(nóng)業(yè)金融機(jī)構(gòu)體系的形成與管理。在藍(lán)莓產(chǎn)業(yè)方面主要依靠個(gè)人信貸支持。其中包括個(gè)人貸款、經(jīng)銷(xiāo)商貸款等。
[Abstract]:Blueberry is a new fruit tree in recent years, with high economic value and broad development prospects. With the improvement of people's living standards, blueberries are favored for their high nutritional value and health care. The fruit industry of our country develops rapidly, the area and the output increase steadily, and the industry development changes from the original main pursuit quantity to the quantity and the quality equally. Pollution-free, green, organic has gradually become the main goal of fruit industry development in China. However, the efficiency gains after upgrading are not only due to technology, but also to the research and control of key industrial development nodes, the outbreak of hidden dangers accumulated in the early stages of the development of the blueberry industry, and the vicious competition in the simple mode. And the temptation of the future development prospect will lead to industry chaos will remain for a period of time, so we should jump out of traditional agriculture, the construction of industrial ecosystem is the effective means to solve this problem. On the basis of analyzing the present situation and existing problems of blueberry industry at home and abroad, according to the connotation and construction principle of industrial ecosystem, this paper points out the factors, resources and environment factors and technology that must be considered in the development of blueberry industry. Information and other supporting factors emphasize that constructing industrial ecosystem is the inevitable choice to obtain the sustainable development of blueberry industry. According to the characteristics of blueberry industry, this paper puts forward the construction of blueberry industry ecosystem, including: planting cloud service, BTOB, fruit spot BTOB, agricultural finance. 1. In the field of planting cloud services, we can see that there are three major needs of information in rural areas: the integration of agricultural information platform and resources, the individuation of the information platform, and the analysis of questionnaire and discussion. Localization of agricultural science and technology information service demand, convenient, fast, correct, timely agricultural information services are urgently needed. At present, there are many websites and platforms, but due to the reasons of management and operation mechanism, the information can not be updated in time, so that the real-time and timeliness of agricultural information are greatly reduced. To this end, from three aspects of analysis: standardized planting demonstration base (real), Internet of things data system, planting APP customer service system. 2. In the aspect of BTOB, BTOB refers to the business model of exchanging and transferring data information between enterprises through special network or Internet, so as to carry out transaction activities. The means of production of blueberry industrial ecosystem include: acidifier, straw starter, biochar, soil improver, compound organic fertilizer. In the aspect of spot BTOB, the feasibility of setting up BTOB trading platform of blueberry spot is based on three aspects: poor storage and transportation of blueberry, regional market is inevitable, frozen processing of blueberry, large market space in the future; Reduce intermediate links, production and marketing two-way win-win. Blueberry fruits are picked for about a month, and timely sale or storage is critical. Building a nationwide unified platform for fresh fruit and frozen spot trading would greatly improve the problem. 4. 4. In the aspect of agricultural finance, agricultural finance refers to the financing activities in rural areas, including non-agricultural industries, which have two main connotations: first, the raising and application of agricultural loan funds; Second, the formation and management of the system of agricultural financial institutions that raise and use agricultural loan funds. In the blueberry industry, mainly rely on personal credit support. These include personal loans, dealer loans and so on.
【學(xué)位授予單位】：吉林農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F326.13

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本文編號(hào)：2300775