【摘要】：互聯(lián)網(wǎng)背景下,出版企業(yè)微觀層面的供給側(cè)改革需要基于融媒體內(nèi)容形態(tài)的用戶運(yùn)營(yíng),重構(gòu)與目標(biāo)閱讀人群之間的傳播與商務(wù)關(guān)系形態(tài);基于全新閱讀消費(fèi)模式的供給,運(yùn)用差異化的產(chǎn)品策略和心理定價(jià)模式;基于互聯(lián)網(wǎng)內(nèi)容生產(chǎn)模式,實(shí)現(xiàn)策劃編輯的角色轉(zhuǎn)型;基于出版企業(yè)的內(nèi)部創(chuàng)業(yè),培育高效的產(chǎn)品運(yùn)營(yíng)團(tuán)隊(duì),應(yīng)對(duì)快速變化的外部環(huán)境。
[Abstract]:Under the background of the Internet, the supply-side reform of publishing enterprises at the micro level needs to be based on the user operation of the media content form, the reconstruction of the communication and business relationship with the target audience, and the supply of the new reading consumption mode. Using the differentiated product strategy and psychological pricing model; based on the Internet content production model to achieve the role of planning and editing transformation; based on the publishing enterprise's internal entrepreneurship, cultivate efficient product operation team, Respond to a rapidly changing external environment.
【作者單位】： 浙江大學(xué)出版社;
【分類號(hào)】：G239.2-F
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本文編號(hào)：2192706