本文選題：數(shù)字電視產(chǎn)業(yè) + 業(yè)態(tài)創(chuàng)新　； 參考：《上海交通大學(xué)》2015年碩士論文

【摘要】：自2003年啟動(dòng)廣播電視數(shù)字化改造以來,經(jīng)過10余年的發(fā)展,我國目前已經(jīng)基本完成了廣播電視從模擬向數(shù)字化的轉(zhuǎn)換,全面進(jìn)入數(shù)字電視時(shí)代。進(jìn)入數(shù)字電視時(shí)代,媒體受眾對(duì)電視內(nèi)容的需求發(fā)生了根本性的變革,除了追求更具現(xiàn)場感的收視體驗(yàn)外,用戶還希望能夠隨時(shí)并且有選擇性地觀看喜歡的電視節(jié)目。同時(shí),伴隨著智能手機(jī)、平板電腦等智能設(shè)備的廣泛使用,消費(fèi)者的數(shù)字內(nèi)容消費(fèi)習(xí)慣也發(fā)生了巨大的改變。這都使得消費(fèi)者對(duì)電視產(chǎn)業(yè)提出了新的需求。在“三網(wǎng)融合”的大背景下,如何在技術(shù)快速變革的同時(shí),把握用戶的更加多樣化和個(gè)性化的需求,從而推動(dòng)我國數(shù)字電視產(chǎn)業(yè)業(yè)態(tài)的不斷創(chuàng)新和持續(xù)發(fā)展,是有必要進(jìn)行深入研究的一個(gè)課題。這就需要對(duì)我國數(shù)字電視產(chǎn)業(yè)的業(yè)態(tài)創(chuàng)新進(jìn)行研究,分析其創(chuàng)新的內(nèi)在動(dòng)力,并探討我國數(shù)字電視產(chǎn)業(yè)相應(yīng)的發(fā)展策略。本文首先概述業(yè)態(tài)創(chuàng)新的概念以及業(yè)態(tài)創(chuàng)新的動(dòng)力模型,并分析業(yè)態(tài)創(chuàng)新的一般過程,以及業(yè)態(tài)創(chuàng)新與技術(shù)演進(jìn)之間的互動(dòng)關(guān)系;其次,在回顧數(shù)字電視產(chǎn)業(yè)業(yè)態(tài)發(fā)展歷程的基礎(chǔ)上,本文重點(diǎn)考察我國IPTV和OTT電視兩種數(shù)字電視產(chǎn)業(yè)新業(yè)態(tài),并分析這兩種數(shù)字電視產(chǎn)業(yè)新業(yè)態(tài)的創(chuàng)新動(dòng)力,及我國數(shù)字電視產(chǎn)業(yè)業(yè)態(tài)的演進(jìn)趨勢(shì);最后,本文基于業(yè)態(tài)創(chuàng)新的視角,從重視共性技術(shù)創(chuàng)新,專注需求發(fā)展,強(qiáng)化關(guān)聯(lián)企業(yè)間合作,構(gòu)建企業(yè)間次級(jí)生態(tài)系統(tǒng)和推進(jìn)政府監(jiān)管變革五個(gè)方面給出了我國數(shù)字電視產(chǎn)業(yè)的發(fā)展策略。本文研究將豐富技術(shù)演進(jìn)和業(yè)態(tài)創(chuàng)新領(lǐng)域的相關(guān)理論文獻(xiàn),對(duì)于我國數(shù)字電視企業(yè)的發(fā)展以及監(jiān)管部門制定相關(guān)的監(jiān)管政策也具有一定的借鑒意義。
[Abstract]:Since the digital transformation of radio and television was started in 2003, after more than 10 years of development, China has basically completed the transformation from analog to digital radio and television, and has entered the era of digital television in an all-round way. In the era of digital television, the media audience's demand for TV content has undergone a fundamental change. In addition to the pursuit of more live viewing experience, users also hope to be able to watch favorite TV programs at any time and selectively. At the same time, with the wide use of smart devices, such as smartphones, tablets, consumer digital content consumption habits have changed dramatically. This makes consumers put forward new demand for the television industry. Under the background of "three networks integration", how to grasp the more diversified and individualized needs of users while the technology is rapidly changing, so as to promote the continuous innovation and sustainable development of the digital television industry in our country. It is a subject that needs to be studied in depth. Therefore, it is necessary to study the innovation of digital TV industry in China, analyze the internal motive force of its innovation, and probe into the corresponding development strategy of digital television industry in China. This paper first summarizes the concept of business innovation and the dynamic model of business innovation, and analyzes the general process of business innovation, as well as the interaction between format innovation and technological evolution. On the basis of reviewing the development course of digital TV industry, this paper focuses on the investigation of IPTV and OTT TV two new forms of digital television industry, and analyzes the innovative motive force of these two new forms of digital television industry. And the evolution trend of the digital television industry in China. Finally, based on the perspective of innovation, this paper focuses on the common technology innovation, focus on demand development, and strengthen the cooperation among affiliated enterprises. The development strategies of digital TV industry in China are given in five aspects: constructing the sub-ecosystem among enterprises and promoting the reform of government supervision. This study will enrich the relevant theoretical documents in the field of technological evolution and innovation, and also have some reference significance for the development of digital television enterprises in China and the regulatory authorities to formulate relevant regulatory policies.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G229.2-F
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本文編號(hào)：1873149