本文選題：大數(shù)據(jù)　切入點(diǎn)：出版　出處：《編輯之友》2017年08期 　論文類(lèi)型：期刊論文

【摘要】：大數(shù)據(jù)時(shí)代的到來(lái)讓出版界開(kāi)始重視自身的數(shù)據(jù)資產(chǎn),尤其是用戶(hù)數(shù)據(jù)的獲取和使用。但已有的關(guān)于出版業(yè)數(shù)據(jù)的研究大都關(guān)注于出版源數(shù)據(jù),針對(duì)出版用戶(hù)數(shù)據(jù)的研究較少。文章通過(guò)對(duì)大數(shù)據(jù)背景下出版產(chǎn)業(yè)用戶(hù)的范圍進(jìn)行重新界定,從出版業(yè)用戶(hù)數(shù)據(jù)的構(gòu)成、特征、獲取和應(yīng)用四個(gè)方面進(jìn)行分析研究,對(duì)大數(shù)據(jù)背景下如何合理地利用用戶(hù)數(shù)據(jù),挖掘其潛在價(jià)值提出了建議。
[Abstract]:With the advent of big data, the publishing industry began to attach importance to its own data assets, especially the acquisition and use of user data. However, most of the research on publishing industry data has focused on publishing source data. The paper redefines the scope of publishing industry users under the background of big data, analyzes and studies the composition, characteristics, acquisition and application of publishing industry user data. This paper puts forward some suggestions on how to use user data reasonably and mine its potential value under the background of big data.
【作者單位】： 上海理工大學(xué)出版印刷與藝術(shù)設(shè)計(jì)學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金項(xiàng)目“數(shù)據(jù)資產(chǎn)視角下出版大數(shù)據(jù)的構(gòu)建與應(yīng)用模式研究”(16BXW031)
【分類(lèi)號(hào)】：G230.7
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本文編號(hào)：1619807