本文關(guān)鍵詞： 互聯(lián)網(wǎng)保險 社交網(wǎng)絡(luò) 獨立代理人 產(chǎn)業(yè)創(chuàng)新圖式 數(shù)據(jù)挖掘技術(shù)　出處：《華僑大學(xué)學(xué)報(哲學(xué)社會科學(xué)版)》2017年02期 　論文類型：期刊論文

【摘要】：“移動互聯(lián)網(wǎng)+保險”的商業(yè)模式已然成為引領(lǐng)保險產(chǎn)業(yè)新的行業(yè)發(fā)展方向標(biāo)。從內(nèi)驅(qū)力角度,推助移動互聯(lián)網(wǎng)保險業(yè)務(wù)拓展的,不僅來自于保險產(chǎn)業(yè)的產(chǎn)品創(chuàng)新,更取決于移動互聯(lián)網(wǎng)的技術(shù)革新。然而,發(fā)展移動互聯(lián)網(wǎng)保險,國內(nèi)尚存在線核保等或技術(shù)的或制度的難題。為此,要實現(xiàn)保險產(chǎn)品創(chuàng)新與研發(fā)過程創(chuàng)新、移動互聯(lián)網(wǎng)保險營銷模式創(chuàng)新、保險客戶服務(wù)創(chuàng)新以及移動互聯(lián)網(wǎng)保險費率厘定創(chuàng)新等移動互聯(lián)網(wǎng)保險產(chǎn)業(yè)創(chuàng)新格局,應(yīng)提高海量數(shù)據(jù)挖掘能力、加快智能終端推廣,培育移動保險獨立代理人,加強移動互聯(lián)網(wǎng)保險風(fēng)險管控,合理布局保險產(chǎn)品移動互聯(lián)網(wǎng)入口,不斷完善移動互聯(lián)網(wǎng)保險創(chuàng)新的措施配套與機制,最終打造我國移動互聯(lián)網(wǎng)保險創(chuàng)新圖式及產(chǎn)業(yè)發(fā)展生態(tài)圈。
[Abstract]:The business model of "Mobile Internet Insurance" has become the new direction of development of the insurance industry. From the perspective of internal drive, it is not only from the product innovation of the insurance industry that promotes the expansion of mobile Internet insurance business, but also from the product innovation of the insurance industry. It depends more on the technological innovation of the mobile Internet. However, in the development of mobile Internet insurance, there is still a problem of line insurance or technical or institutional problems in China. Therefore, the innovation of insurance products and the innovation of R & D process should be realized. The innovation pattern of mobile Internet insurance industry, such as the innovation of mobile Internet insurance marketing mode, the innovation of insurance customer service and the innovation of mobile Internet insurance rate determination, should improve the capacity of massive data mining and accelerate the promotion of intelligent terminals. To cultivate independent agents of mobile insurance, strengthen the risk control of mobile Internet insurance, rationally distribute the mobile Internet entry of insurance products, and continuously improve the supporting measures and mechanisms for the innovation of mobile Internet insurance, Finally, build the innovation schema of mobile internet insurance and the ecological circle of industry development.
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本文編號：1525592