【摘要】：內(nèi)容摘要：江西省是“三農(nóng)”大省，省委、省政府致力于改變農(nóng)村經(jīng)濟欠發(fā)達、農(nóng)村保障體系很不完善的現(xiàn)狀。加快縣域保險的發(fā)展，完善縣域社會保障體系，對幫助政府解決三農(nóng)問題和構(gòu)建和諧社會等都具有重要的戰(zhàn)略意義�？h域保險是以縣城為紐帶、鄉(xiāng)鎮(zhèn)為中心、農(nóng)村為腹地的區(qū)域保險，包括財產(chǎn)保險和人身保險。江西省縣域人壽保險市場發(fā)展相對落后，，保險深度和保險密度均遠低于全國平均水平；各區(qū)市之間發(fā)展很不平衡；城鄉(xiāng)保險市場發(fā)展嚴重不平衡。本文對江西省縣域人壽保險市場發(fā)展的基本情況、目前江西省發(fā)展縣域人壽保險市場存在的問題進行剖析，接著闡述了江西省發(fā)展縣域人壽保險的必要性，然后通過問卷調(diào)查分析江西省縣域人壽保險的需求狀況及其主要的影響因素,最后提出發(fā)展縣域人壽保險的發(fā)展模式和策略建議。本文通過研究得出以下結(jié)論: （1）縣域人壽保險應建立以銷售體系為基礎、以優(yōu)化服務方式為途徑、以險種設計為前提、以市場開發(fā)為關鍵、以人才培養(yǎng)為依托、以內(nèi)部管理為保障的發(fā)展模式。 （2）發(fā)展縣域人壽保險，應高度重視縣域保險，加強戰(zhàn)略規(guī)劃；加強縣域保險的宣傳工作；爭取政府支持；加強保險監(jiān)管和規(guī)范；堅持實施以職業(yè)道德教育為重點的培訓策略。
[Abstract]:Abstract: Jiangxi Province is a big province of "agriculture, countryside". The provincial party committee and provincial government are committed to changing the status quo of the underdeveloped rural economy and the imperfect rural security system. Speeding up the development of county-level insurance and perfecting the county-level social security system are of great strategic significance to help the government to solve the problems of agriculture, countryside and farmers and to build a harmonious society. County insurance is a regional insurance, including property insurance and personal insurance, which is based on the county seat, town as the center, and the countryside as the hinterland. The development of county life insurance market in Jiangxi Province is relatively backward, the insurance depth and density are far lower than the national average level; the development of each district and city is very unbalanced; the development of urban and rural insurance market is seriously unbalanced. This paper analyzes the basic situation of the development of the county life insurance market in Jiangxi Province and the problems existing in the development of the county life insurance market in Jiangxi Province, and then expounds the necessity of the development of the county life insurance in Jiangxi Province. Then it analyzes the demand and the main influencing factors of county life insurance in Jiangxi province through questionnaire survey, and finally puts forward the development mode and strategy suggestion of developing county life insurance. This paper draws the following conclusions through the research: (1) County life insurance should be based on the sales system, with the optimization of service mode as the way, the risk design as the premise, market development as the key, and talent training as the basis. Internal management as the guarantee of the development model. (2) to develop county-level life insurance, we should attach great importance to county-level insurance, strengthen strategic planning, strengthen propaganda work of county-level insurance, win government support, strengthen insurance supervision and regulation; Adhere to the implementation of professional ethics education as the focus of the training strategy.
【學位授予單位】：江西農(nóng)業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F842.62

【引證文獻】

相關博士學位論文 前1條

1 謝利人;新農(nóng)村建設中縣域保險發(fā)展支持研究[D];中南大學;2010年

本文編號：2459485