本文選題：企業(yè)文化 + 軟實(shí)力��； 參考：《中南大學(xué)》2014年碩士論文

【摘要】：保險(xiǎn)是一個(gè)利國利民的行業(yè)。它能夠大大增強(qiáng)人們應(yīng)對風(fēng)險(xiǎn)的能力,為人們事業(yè)的發(fā)展、身心的健康、家庭的和睦保駕護(hù)航,進(jìn)而推動(dòng)國家、社會、個(gè)人的穩(wěn)步前進(jìn)。然而,激烈的市場競爭環(huán)境是任何一個(gè)保險(xiǎn)公司都不得不面對的現(xiàn)實(shí),因此,如何在當(dāng)前激烈的市場競爭中,通過增強(qiáng)企業(yè)文化軟式來提高企業(yè)知名度和美譽(yù)度、塑造優(yōu)質(zhì)企業(yè)形象、增強(qiáng)企業(yè)競爭力就成為了諸多保險(xiǎn)公司不得不思考的一個(gè)重要問題。 基于此,論文以“中華聯(lián)合財(cái)產(chǎn)保險(xiǎn)文化軟實(shí)力提升研究”為題,主要研究了以下內(nèi)容：論文首先系統(tǒng)分析企業(yè)文化與企業(yè)軟實(shí)力的基本內(nèi)涵、內(nèi)容結(jié)構(gòu)、重要價(jià)值和評價(jià)方法等,為下文中華聯(lián)合財(cái)產(chǎn)保險(xiǎn)股份有限公司文化軟實(shí)力的研究奠定了基礎(chǔ)；其次,論文全面分析文化軟實(shí)力結(jié)構(gòu)內(nèi)容,包括公司使命、戰(zhàn)略目標(biāo)、企業(yè)精神、價(jià)值觀念、經(jīng)營理念和企業(yè)口號等；再次,論文按照嚴(yán)格程序,對中華聯(lián)合財(cái)產(chǎn)保險(xiǎn)股份有限公司的企業(yè)文化軟實(shí)力進(jìn)行了系統(tǒng)評價(jià),通過對其文化軟實(shí)力進(jìn)行評估,得出該公司的文化軟式還有較大的提升空間這一結(jié)論；第四,論文結(jié)合企業(yè)文化軟實(shí)力的內(nèi)容結(jié)構(gòu)、評價(jià)模型以及中華聯(lián)合財(cái)產(chǎn)保險(xiǎn)股份有限公司文化軟實(shí)力發(fā)展現(xiàn)狀,得出其在企業(yè)文化軟實(shí)力建構(gòu)與傳播過程中還存在的問題；最后,論文在分析中華聯(lián)合財(cái)產(chǎn)保險(xiǎn)股份有限公司文化軟實(shí)力發(fā)展現(xiàn)狀的基礎(chǔ)上,提出從提高企業(yè)知名度、塑造企業(yè)形象、增強(qiáng)其市場競爭力價(jià)值等角度入手增強(qiáng)其文化軟實(shí)力,并提出相應(yīng)的策略。 總體來說,中華聯(lián)合財(cái)產(chǎn)保險(xiǎn)股份有限公司經(jīng)歷了近三十年的發(fā)展歷程,不僅形成了較強(qiáng)的企業(yè)實(shí)力和在業(yè)界較高的知名度與美譽(yù)度,而且也深刻地認(rèn)識到企業(yè)文化建設(shè)在企業(yè)發(fā)展過程中的重要價(jià)值,并由此形成了系統(tǒng)的企業(yè)文化內(nèi)容。然而,其企業(yè)文化尚未真正發(fā)揮提高企業(yè)知名度、塑造企業(yè)形象、增強(qiáng)市場競爭力等方面的價(jià)值。因此,更新企業(yè)文化觀念、完善企業(yè)文化內(nèi)容、加強(qiáng)企業(yè)文化的宣傳與推廣活動(dòng)成為中華聯(lián)合財(cái)產(chǎn)保險(xiǎn)股份有限公司在增強(qiáng)企業(yè)文化軟實(shí)力過程中的必經(jīng)之路。
[Abstract]:Insurance is an industry that benefits the nation and the people. It can greatly enhance the ability of people to deal with risks, for the development of people's cause, physical and mental health, family harmony and escort, and then promote the country, society, individual steady progress. However, the fierce market competition environment is the reality that any insurance company has to face. Therefore, how to enhance the reputation and reputation of the enterprise by enhancing the soft style of enterprise culture in the current fierce market competition, It is an important problem that many insurance companies have to think about how to shape the image of high-quality enterprises and enhance their competitiveness. Based on this, the thesis focuses on the following contents: firstly, the paper systematically analyzes the basic connotation and content structure of corporate culture and enterprise soft power. The important value and evaluation methods lay the foundation for the following research on the cultural soft power of the Chinese United property Insurance Co., Ltd. Secondly, the paper comprehensively analyzes the content of the cultural soft power structure, including the company's mission, strategic objectives, and so on. Thirdly, according to strict procedure, the paper systematically evaluates the soft power of enterprise culture of China United property Insurance Co., Ltd. Through the evaluation of its cultural soft power, we can draw the conclusion that the company's cultural soft power still has a large room for improvement. Fourth, the paper combines the content structure of corporate cultural soft power. The evaluation model and the current situation of the development of cultural soft power of China United property Insurance Co., Ltd., and the problems in the process of constructing and spreading the soft power of enterprise culture are obtained. Finally, On the basis of analyzing the present situation of the development of cultural soft power of China United property Insurance Co., Ltd., this paper puts forward to enhance its cultural soft power from the aspects of raising the company's popularity, shaping its image, enhancing its market competitive value, and so on. And put forward the corresponding strategy. In general, China United property Insurance Co., Ltd. has experienced nearly 30 years of development, not only has formed a strong enterprise strength and high reputation in the industry. Moreover, it also deeply recognizes the important value of enterprise culture construction in the process of enterprise development, and forms a systematic enterprise culture content. However, its corporate culture has not really brought into play the value of raising its reputation, shaping its image and enhancing its market competitiveness. Therefore, renewing the concept of corporate culture, perfecting the content of corporate culture, and strengthening the propaganda and promotion of corporate culture become the only way for China United property Insurance Co., Ltd. to strengthen the soft power of corporate culture in the process of strengthening the soft power of enterprise culture.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F842.3;F270

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 曹威麟,李德才;論企業(yè)創(chuàng)新求變文化[J];安徽教育學(xué)院學(xué)報(bào);2001年04期

2 程佳俊;;企業(yè)文化軟實(shí)力建設(shè)與核心競爭力[J];當(dāng)代經(jīng)濟(jì);2010年03期

3 許軍;軟實(shí)力——美國在國際貿(mào)易中的新型比較優(yōu)勢[J];國際商務(wù).對外經(jīng)濟(jì)貿(mào)易大學(xué)學(xué)報(bào);2004年04期

4 王滬寧;作為國家實(shí)力的文化:軟權(quán)力[J];復(fù)旦學(xué)報(bào)(社會科學(xué)版);1993年03期

5 王勤;;當(dāng)代國際競爭力理論與評價(jià)體系綜述[J];國外社會科學(xué);2006年06期

6 肖永明;張?zhí)旖?;中國文化軟實(shí)力研究的回顧與前瞻[J];湖南大學(xué)學(xué)報(bào)(社會科學(xué)版);2010年01期

7 隋敏;朱孔來;董琦瑋;;企業(yè)文化軟實(shí)力研究:內(nèi)涵、形成機(jī)理與提升路徑[J];濟(jì)南大學(xué)學(xué)報(bào)(社會科學(xué)版);2011年05期

8 羅能生;郭更臣;謝里;;我國區(qū)域文化軟實(shí)力評價(jià)研究[J];經(jīng)濟(jì)地理;2010年09期

9 戴業(yè)煉;陳宏愚;;軟實(shí)力研究評述[J];科技進(jìn)步與對策;2006年11期

10 魏恩政;張錦;;關(guān)于文化軟實(shí)力的幾點(diǎn)認(rèn)識和思考[J];理論學(xué)刊;2009年03期

，

本文編號：2053474