本文選題：EA門店 + 認知度�。� 參考：《首都經濟貿易大學》2017年碩士論文

【摘要】：保險社區(qū)門店是指保險公司在大型成熟社區(qū)內開設、銷售保險產品、提供保險服務的經營門店。其服務觸角延伸到社區(qū)家門,可以為保險消費者提供更方便、快捷、全面的服務。近年來,多家產險、壽險公司對進入社區(qū)開展保險銷售和服務進行了多種方式的探索。本文通過對目前國內EA門店的了解,并仔細研究了在EA經營領域的領導者華泰財產保險有限公司的經營模式,運用了調查報告的方式,以北京市社區(qū)居民為例,考察了北京市社區(qū)居民對保險社區(qū)門店的認知以及他們從保險社區(qū)門店購買保險的意愿,提出了目前在國內經營EA門店模式的特點、優(yōu)勢及可能面臨的問題,針對問題并從不同角度提出了解決建議,從門店定位、產品組合創(chuàng)新、服務創(chuàng)新、人才隊伍建設等方面提出了相應的解決思路。本文一共包括了五個部分,第一部分,主要介紹此次調研的國內與國外背景,研究內容和意義;第二部分,介紹此次調查問卷的設計,分別從EA門店的興起、北京市社區(qū)居民對EA門店的認知度、北京市社區(qū)居民對EA門店的接受度以及北京市社區(qū)居民的真實需要等方面入手,了解北京市社區(qū)居民對EA門店的接受度以及從EA門店購買保險的意愿,初步對于北京市社區(qū)居民的需要以及北京市社區(qū)居民對EA門店的接受度進行探究。第三部分,結合調查問卷的統(tǒng)計結果,分析北京市社區(qū)居民對EA門店的認知度和接受度;第四部分,實證分析,建立logistic回歸模型分析影響北京市居民對EA門店的認知度和接受度的因素;第五部分,我國目前的EA門店的現狀和問題分析對未來EA門店的發(fā)展提出建議。從客戶的角度出發(fā),設計創(chuàng)新產品、多種保險組合,增加EA門店的保險產品,降低EA門店保險費及加大宣傳正面引導客戶等建議。
[Abstract]:Insurance Community Store refers to the operation of insurance company in large mature community where insurance products are sold and insurance service is provided. Its service tentacles extend to the community door, can provide more convenient, fast, comprehensive service for insurance consumer. In recent years, a number of property insurance, life insurance companies into the community to carry out insurance sales and services to explore a variety of ways. Based on the understanding of EA stores in China at present, and the careful study of the business model of Huatai property Insurance Co., Ltd, a leader in EA business field, this paper applies the method of investigation report to take the community residents of Beijing as an example. This paper examines the cognition of Beijing community residents to the insurance community stores and their willingness to purchase insurance from the insurance community stores, and puts forward the characteristics, advantages and possible problems of managing EA stores in China at present. According to the problems and from different angles, this paper puts forward the corresponding solutions from the aspects of store positioning, product combination innovation, service innovation, talent team construction and so on. This article includes five parts altogether, the first part, mainly introduces the domestic and foreign background, the research content and the significance of this research; the second part, introduces the questionnaire design, respectively from the rise of EA stores, The recognition of EA stores by community residents in Beijing, the acceptance of EA stores by residents in Beijing, and the real needs of residents in Beijing, etc. To understand the acceptance of EA stores and the willingness to buy insurance from EA stores in Beijing, and to explore the needs of community residents in Beijing and the acceptance of EA stores by community residents in Beijing. The third part, combined with the statistical results of the questionnaire, analyzes the awareness and acceptance of EA stores by community residents in Beijing; the fourth part, empirical analysis, The logistic regression model is established to analyze the factors that affect the recognition and acceptance of EA stores in Beijing. The fifth part is the analysis of the current situation and problems of EA stores in China and the suggestions for the development of EA stores in the future. From the customer's point of view, design innovative products, a variety of insurance mix, increase EA store insurance products, reduce EA store insurance premium and increase publicity positive guide customers and so on.
【學位授予單位】：首都經濟貿易大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F842.4

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本文編號：1871869