本文選題：保險 + 個人營銷制度��； 參考：《河南大學(xué)》2013年碩士論文

【摘要】：1992年，我國引進了個人保險營銷制度，經(jīng)過二十多年的發(fā)展，其為保險業(yè)的快速成長做出了突出的貢獻，人壽保險公司會優(yōu)先選擇此種銷售渠道，以增強自身在行業(yè)內(nèi)的競爭力。但是，在我國經(jīng)濟轉(zhuǎn)型的階段，保險業(yè)的發(fā)展也日新月異，隨著社會條件的改變，這種制度的隱患和弊端已經(jīng)一步步顯現(xiàn)出來。所以，現(xiàn)行保險營銷體制的改革和進一步的完善是當(dāng)前保險公司的一個重要任務(wù)。 本文通過分析平安公司營銷體制現(xiàn)狀的優(yōu)劣勢，并與國外成熟和優(yōu)秀的經(jīng)驗比較，結(jié)合我國壽險業(yè)發(fā)展現(xiàn)狀和當(dāng)前的市場與社會環(huán)境，對員工制、代理公司、個人代理人三種轉(zhuǎn)型方式進行了分析，分析結(jié)果表明，，每一種轉(zhuǎn)化模式都有其優(yōu)點和局限性，落實到某一公司的個險營銷制度轉(zhuǎn)型，必須在充分研究公司發(fā)展戰(zhàn)略和銷售隊伍現(xiàn)狀的基礎(chǔ)上才能做出轉(zhuǎn)型選擇。 本篇文章的創(chuàng)新之處在于：從實際解決問題的角度以平安公司作為研究對象，對壽險個人營銷體制的轉(zhuǎn)型可能會面臨的困境和具體的解決方案進行了深入分析，以不同轉(zhuǎn)型模式進行研究，預(yù)測對公司帶來的影響和轉(zhuǎn)型效果，進一步為其他壽險公司的轉(zhuǎn)型提供參考，以期提高本篇文章的實用性。本篇論文的結(jié)論：從實際出發(fā)，以現(xiàn)有壽險營銷制度為基礎(chǔ)，逐步推進制度的轉(zhuǎn)型，有機的結(jié)合多種有效轉(zhuǎn)型模型，根據(jù)自己公司的實際情況，找到平穩(wěn)、優(yōu)化的營銷體制轉(zhuǎn)型之路。
[Abstract]:In 1992, China introduced the personal insurance marketing system. After more than 20 years of development, it has made outstanding contributions to the rapid growth of the insurance industry. Life insurance companies will give priority to this kind of sales channel. To enhance their competitiveness in the industry. However, in the stage of economic transformation in China, the development of the insurance industry is changing with each passing day. With the change of social conditions, the hidden dangers and drawbacks of this system have emerged step by step. Therefore, the current insurance marketing system reform and further improvement is an important task of the current insurance companies. By analyzing the advantages and disadvantages of the current marketing system of Ping an Company, and comparing with the mature and excellent experience of foreign countries, combining the present situation of life insurance industry development and the current market and social environment of our country, this paper deals with the employee system and the agency company. The results show that each transformation mode has its own advantages and limitations. We must fully study the company's development strategy and the current situation of the sales force before we can make the transition choice. The innovation of this article lies in: taking Ping an Company as the research object from the point of view of practical solution, this paper makes a deep analysis of the dilemma and concrete solution that the transformation of personal marketing system of life insurance may face. In order to improve the practicability of this article, this paper makes a research on different transformation models, predicts the influence and effect of transformation on the company, and further provides reference for the transformation of other life insurance companies in order to improve the practicability of this article. The conclusion of this paper: proceed from the reality, based on the existing life insurance marketing system, step by step promote the transformation of the system, organic combination of a variety of effective transformation models, according to their own company's actual situation, find a smooth, Optimized marketing system transformation road.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F842.3

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