本文選題：保險　切入點：人壽保險　出處：《中南大學》2013年碩士論文　論文類型：學位論文

【摘要】：保險業(yè)作為金融行業(yè)的三大支柱之一,對經濟的貢獻是毋庸置疑的。占據保險業(yè)收入66%的人壽保險也發(fā)揮著越來越重要的作用,而個人營銷渠道是壽險業(yè)的重要銷售渠道,壽險公司的主要保費來源之一是通過營銷員渠道進行銷售。 個人壽險營銷在中國的發(fā)展時間只有20年,發(fā)展的速度卻很快,在高速發(fā)展的同時也出現了不少問題。 本文結合壽險市場現狀,針對Z人壽保險公司的營銷員管理現狀提出疑問,建議其結合國外的成熟經驗,進行營銷員新考核方案設計。為壽險公司更好地進行營銷員管理,提供一些參考。通過本文研究得出以下結論： 根據Z人壽保險公司的實際情況,尋找影響營銷員管理的因素,根據關鍵因素,設計營銷員考核優(yōu)化方案：增設員工制、進行固定行為考核、嚴格考勤制度及建立保障考核機制等。
[Abstract]:As one of the three pillars of the financial industry, the insurance industry is undoubtedly contributing to the economy. Life insurance, which accounts for 66% of the insurance income, is also playing an increasingly important role, and the personal marketing channel is an important sales channel for the life insurance industry. One of the main sources of premium for life insurance companies is sales through marketers' channels. The development of personal life insurance marketing in China is only 20 years, but the speed of development is very fast. At the same time, there are many problems in the development of personal life insurance marketing. Combined with the current situation of life insurance market, this paper puts forward some questions about the current management situation of marketers in Z Life Insurance Company, and suggests that it should design a new appraisal scheme for marketers in combination with the mature experience of foreign countries, so as to better manage marketers for life insurance companies. To provide some references. Through this study, the following conclusions are reached:. According to the actual situation of Z Life Insurance Company, the factors that affect the management of marketers are found. According to the key factors, the optimization scheme of salesmen assessment is designed. Strict attendance system and the establishment of security assessment mechanism.
【學位授予單位】：中南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272.92;F842.3

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本文編號：1560169