【摘要】：隨著我國經(jīng)濟發(fā)展進入“新常態(tài)”,短短的幾年中,全國的物流園區(qū)總量迅速上漲,平均投資額約20.1億,然而真正能夠吸引供應鏈相關客戶集聚,達到物流資源共享,物流成本最小化,物流盈利水平最大化的綜合型物流園區(qū)并不多,更值得關注的是全國物流園區(qū)的空置率達到60%,遠遠落后于德國與日本的物流園區(qū)發(fā)展。艾瑞網(wǎng)資料表明,如果企業(yè)降低5%客戶流失率,企業(yè)的利潤就可以增加25%~85%。在現(xiàn)代企業(yè)包括物流園區(qū)競爭中,客戶價值逐步被發(fā)現(xiàn)與挖掘,成為稀缺性資源和企業(yè)利潤的不竭源泉,成為競爭的焦點問題。但并不是所有的客戶都能為園區(qū)帶來效益,如何高效分析客戶價值、使得客戶價值最大化成為當今園區(qū)追求的目標。因此,借助客戶價值分析,結合自身盈利發(fā)展現(xiàn)狀,探索創(chuàng)新盈利模式,對現(xiàn)階段面臨轉型升級的綜合型物流園區(qū)具有重要的理論和實踐指導意義。G物流園區(qū)雖然是省重點扶持項目,但是其盈利模式還較為單一,園區(qū)的經(jīng)營還在很大程度上依然停留在基礎設施的建設、出租倉庫和廠房等方面,缺乏較為新型的業(yè)務,轉型理念不足,跟其他傳統(tǒng)的綜合性物流園區(qū)沒有太大區(qū)別。因此,需要盡快尋找出G物流園區(qū)盈利方式上存在問題的原因,并結合入駐客戶的價值分析,設計適合其發(fā)展的盈利模式,為其他類似的綜合性物流園區(qū)盈利模式的創(chuàng)新提供方向。本文擬在研究物流園區(qū)的盈利模式時,運用與物流園區(qū)發(fā)展盈利相關的理論,通過借助對物流園區(qū)的客戶價值分析,對G物流園區(qū)的盈利現(xiàn)狀與存在問題分析,找出導致G物流園區(qū)現(xiàn)存盈利問題的原因,并選擇影響園區(qū)盈利的客戶價值指標,對客戶價值分析,對客戶類型分類,探索創(chuàng)新物流園區(qū)盈利模式,提高物流園區(qū)盈利能力。
[Abstract]:With the economic development of our country entering the "new normal", the total amount of logistics parks in China has risen rapidly in a few short years, with an average investment of about 2.01 billion. However, it can really attract relevant customers in the supply chain to gather and achieve logistics resource sharing. There are not many integrated logistics parks with minimized logistics cost and maximized logistics profit level. The vacancy rate of the national logistics parks is 60% which lags far behind the development of Germany and Japan. If companies reduce customer turnover by 5%, profits could increase by 25%, according to Erie. In the competition of modern enterprises, including logistics parks, customer value is gradually discovered and excavated, becoming the inexhaustible source of scarce resources and enterprise profits, and becoming the focus of competition. However, not all customers can bring benefits to the park. How to efficiently analyze customer value and maximize customer value becomes the goal of the park. Therefore, with the help of customer value analysis, combined with its own profit development status, explore innovative profit model, It has important theoretical and practical guiding significance for the comprehensive logistics park which is facing the transformation and upgrading at the present stage. Although G logistics park is a provincial key support project, its profit model is still relatively single. The management of the park is still in the construction of infrastructure, rental warehouse and factory building to a large extent, lack of relatively new business, insufficient concept of transformation, and other traditional comprehensive logistics park is not much different. Therefore, it is necessary to find out as soon as possible the reasons for the problems in the profit mode of G logistics park, and to design a profit model suitable for the development of G logistics park by analyzing the value of the customers. For other similar integrated logistics park profit model innovation direction. When studying the profit model of logistics park, this paper applies the theory related to the development of profit of logistics park, through the analysis of customer value of logistics park, analyzes the profit status and existing problems of G logistics park. To find out the causes of the existing profit problems in G logistics park, and select the customer value index that affects the profit of the park, analyze the customer value, classify the customer type, explore the innovation of the profit model of logistics park, improve the profitability of logistics park.
【學位授予單位】：濟南大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F259.27

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