本文關(guān)鍵詞： 住宅地產(chǎn) 商業(yè)地產(chǎn) 企業(yè)戰(zhàn)略 戰(zhàn)略轉(zhuǎn)型 企業(yè)價(jià)值鏈　出處：《北京交通大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：20世紀(jì)九十年代末以來,以住宅開發(fā)為主導(dǎo)業(yè)務(wù)的中國房地產(chǎn)行業(yè)高速發(fā)展。近幾年,由于樓市價(jià)格過快上漲,投機(jī)性需求過大,導(dǎo)致房地產(chǎn)行業(yè)經(jīng)濟(jì)泡沫成分較高,對(duì)實(shí)體經(jīng)濟(jì)形成擠壓。國家為了穩(wěn)定房地產(chǎn)行業(yè),促進(jìn)經(jīng)濟(jì)健康合理的發(fā)展,相繼出臺(tái)針對(duì)房地產(chǎn)行業(yè)的限制性政策,進(jìn)行宏觀調(diào)控,使傳統(tǒng)住宅類地產(chǎn)發(fā)展速度放緩,企業(yè)利潤(rùn)縮減。在此背景下,不少住宅地產(chǎn)企業(yè)開始向商業(yè)地產(chǎn)企業(yè)進(jìn)行戰(zhàn)略轉(zhuǎn)型。本論文主旨在于應(yīng)用價(jià)值鏈理論,并結(jié)合TH房地產(chǎn)企業(yè)實(shí)例,研究住宅地產(chǎn)向商業(yè)地產(chǎn)戰(zhàn)略轉(zhuǎn)型的策略。本論文首先回顧企業(yè)戰(zhàn)略理論、企業(yè)戰(zhàn)略轉(zhuǎn)型理論、企業(yè)價(jià)值鏈理論;然后分析對(duì)比住宅地產(chǎn)和商業(yè)地產(chǎn)不同價(jià)值鏈構(gòu)成和影響因素,通過研究嘗試找出二者價(jià)值鏈差異;基于價(jià)值鏈差異,設(shè)計(jì)住宅地產(chǎn)向商業(yè)地產(chǎn)轉(zhuǎn)型的路徑;最后,分析住宅類房地產(chǎn)開發(fā)企業(yè)TH公司向商業(yè)地產(chǎn)公司轉(zhuǎn)型的過程,為其設(shè)計(jì)戰(zhàn)略轉(zhuǎn)型的實(shí)施措施,并且對(duì)戰(zhàn)略轉(zhuǎn)型的路徑進(jìn)行更加具體和全面的研究。本文在住宅地產(chǎn)和商業(yè)地產(chǎn)的轉(zhuǎn)型策略上有一定的獨(dú)創(chuàng)性,尤其是運(yùn)用了價(jià)值鏈進(jìn)行戰(zhàn)略轉(zhuǎn)型研究,取得了比一般戰(zhàn)略轉(zhuǎn)型研究更加具體的成果,對(duì)于房地產(chǎn)公司的轉(zhuǎn)型實(shí)踐也具有一定的參考價(jià)值。同時(shí),本文的研究結(jié)論在如何應(yīng)用價(jià)值鏈進(jìn)行相關(guān)多元化戰(zhàn)略轉(zhuǎn)型的研究方面,也有一定的借鑒價(jià)值。
[Abstract]:Since the end of 1990s, China's real estate industry with residential development as the leading business has developed rapidly. In recent years, because of the rapid rise in property prices, speculative demand is too large. In order to stabilize the real estate industry and promote the healthy and rational development of the economy, the government has introduced restrictive policies for the real estate industry. Carry on macroscopical control, make the development speed of traditional residential real estate slow down, enterprise profit shrinks. Under this background. Many residential real estate enterprises begin to make strategic transformation to commercial real estate enterprises. The main purpose of this paper is to apply the theory of value chain and combine with the case of th real estate enterprises. This paper first reviews the theory of enterprise strategy, the theory of strategic transformation of enterprise, and the theory of enterprise value chain. Then it analyzes and compares the composition and influence factors of different value chains between residential real estate and commercial real estate, and tries to find out the difference between the two value chains. Based on the value chain difference, design the path of the transition from residential real estate to commercial real estate; Finally, the paper analyzes the process of transforming th company into commercial real estate company, and designs the implementation measures of strategic transformation for it. And the path of strategic transformation is more specific and comprehensive research. This paper has some originality in the transition strategy of residential real estate and commercial real estate, especially the use of the value chain for strategic transformation research. It has achieved more concrete results than the general strategic transformation research, and also has certain reference value for the transformation practice of real estate companies. The conclusion of this paper also has some reference value on how to apply the value chain to carry on the research of the diversification strategy transformation.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F299.233.4

【參考文獻(xiàn)】

相關(guān)期刊論文 前5條

1 馮海龍;;基于組織學(xué)習(xí)的企業(yè)戰(zhàn)略轉(zhuǎn)型研究[J];科學(xué)學(xué)與科學(xué)技術(shù)管理;2006年03期

2 芮明杰,胡金星,張良森;企業(yè)戰(zhàn)略轉(zhuǎn)型中組織學(xué)習(xí)的效用分析[J];研究與發(fā)展管理;2005年02期

3 熊衛(wèi);價(jià)值鏈理論與房地產(chǎn)企業(yè)集群:資源整合的創(chuàng)新[J];經(jīng)濟(jì)工作導(dǎo)刊;2003年03期

4 楊林;虛擬價(jià)值鏈:價(jià)值鏈研究的新發(fā)展[J];哈爾濱學(xué)院學(xué)報(bào)(社會(huì)科學(xué));2002年11期

5 厲無畏;王玉梅;;價(jià)值鏈的分解與整合——提升企業(yè)競(jìng)爭(zhēng)力的戰(zhàn)略措施[J];經(jīng)濟(jì)管理;2001年03期

相關(guān)碩士學(xué)位論文 前1條

1 王菊花;房地產(chǎn)企業(yè)的價(jià)值鏈研究[D];南京理工大學(xué);2004年

，

本文編號(hào)：1457739