本文關鍵詞：M公司學前教育網(wǎng)絡營銷研究　出處：《南昌大學》2015年碩士論文　論文類型：學位論文

  更多相關文章： 學前教育 互聯(lián)網(wǎng) 網(wǎng)絡營銷 營銷方案

【摘要】：學前教育事業(yè)的發(fā)展強弱直接決定著人才培養(yǎng)的成功與否,進而影響到一個國家和民族的興衰。從長遠來看,任何一個國家和政府都將會繼續(xù)在學前教育上增大投入。隨著國家“二胎”政策的放開,中國的學前教育將面臨一個前所未有的發(fā)展機遇。學前教育行業(yè)的發(fā)展機遇,必將帶來各種學前教育辦學機構質(zhì)之間的競爭和整合。根據(jù)CNNIC2015年1月發(fā)布的《第35次中國互聯(lián)網(wǎng)絡發(fā)展狀況統(tǒng)計報告》數(shù)據(jù),截止2014年12月,我國網(wǎng)民規(guī)模達到6.49億,全年共計新增網(wǎng)民3117萬人�；ヂ�(lián)網(wǎng)普及率為47.9%,較2013年底提升了2.1個百分點。其中,互聯(lián)網(wǎng)行業(yè)的發(fā)展顯示了新的不同行業(yè)特點,一個是移動客戶端用戶的增長迅速,未來有超過PC網(wǎng)民的趨勢;二是消費者的消費行為模式已經(jīng)發(fā)生了轉變,從AIDMA發(fā)展到了AISAS。說明互聯(lián)網(wǎng)環(huán)境下,由于消費者行為模式的轉變將會社會的變革,學前教育行業(yè)要主動的適應這種變革才能得到更好的發(fā)展。本文通過對學前教育網(wǎng)絡營銷的分析研究,結合當前學前教育網(wǎng)絡營銷新的時代環(huán)境,結合M公司學前教育網(wǎng)絡營銷的實際操作情況,分析探究出一套針對學前教育行業(yè)的網(wǎng)絡營銷體系,為競爭日益激烈的學前教育機構提供一個參考和指導,促進學前教育行業(yè)的健康發(fā)展,更好的保障0-6歲兒童的健康成長。本文通過對學前教育和網(wǎng)絡營銷分析,找到了兩個行業(yè)的結合點,最后形成了對學前教育網(wǎng)絡營銷體系的搭建,突破了學前教育在網(wǎng)絡營銷方面沒有體系的困局。
[Abstract]:The development of preschool education directly determines the success of talent training, and then affects the rise and fall of a country and a nation. In the long run, any country and government will continue to increase their input in preschool education. With the opening of the country's "second child" policy, China's preschool education will face an unprecedented opportunity for development. The opportunity for the development of the preschool education industry will bring about the competition and integration of various pre-school educational institutions. According to the statistics report of the thirty-fifth China Internet development statistics released in CNNIC2015 January, the number of Internet users in China has reached 649 million by the end of December 2014, and the total number of new netizens has increased to 31 million 170 thousand over the whole year. The Internet penetration rate was 47.9%, up 2.1 percentage points from the end of 2013. Among them, the development of the Internet industry shows the characteristics of new industries. One is the rapid growth of mobile clients, and the trend of over two Internet users. In the future, the consumer behavior pattern of consumers has changed, from AIDMA to AISAS. It shows that in the Internet environment, the transformation of the consumer behavior mode will lead to social change. The preschool education industry must adapt itself to this change to get better development. In this paper, through the analysis and research of preschool education of network marketing, combined with the current preschool education in the new era of network marketing environment, combined with the actual operation situation of preschool education network marketing company M analysis, explore a set for preschool education industry network marketing system, to provide a reference and guidance for the preschool education institutions increasingly fierce competition, promote the healthy development of pre-school education industry, better guarantee the healthy growth of children aged 0-6. Based on the analysis of preschool education and network marketing, this paper finds the combination point of two industries, and finally forms the network marketing system for preschool education, breaking through the predicament of preschool education in network marketing.
【學位授予單位】：南昌大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G512.72;F274

【參考文獻】

相關期刊論文 前3條

1 孫彥軍;;綠色營銷與企業(yè)的科學發(fā)展[J];東方企業(yè)文化;2014年07期

2 趙曉聲;盧燕;袁新瑞;;中小學和幼兒園教育信息化評價——教育視野與需求導向[J];電化教育研究;2014年06期

3 呂洪艷;;網(wǎng)絡營銷中顧客讓渡價值研究[J];齊齊哈爾大學學報(自然科學版);2014年04期

相關碩士學位論文 前1條

1 趙魯;教育培訓行業(yè)招聘管理研究[D];山東師范大學;2013年

，

本文編號：1345494