【摘要】：隨著互聯(lián)網(wǎng)技術(shù)的進(jìn)步和移動(dòng)終端的普及,網(wǎng)絡(luò)視頻直播逐漸成為了一種非常重要的體育直播方式,相對(duì)于傳統(tǒng)的電視媒體直播,網(wǎng)絡(luò)視頻直播具有更強(qiáng)的互動(dòng)性,這種互動(dòng)性提升了用戶的觀看質(zhì)量,也增強(qiáng)了用戶的專注度和忠誠(chéng)度。本文選擇騰訊視頻2017年"NBA全明星正賽"直播為研究對(duì)象,從場(chǎng)域理論的視角出發(fā),采取網(wǎng)絡(luò)民族志的田野觀察研究方法,從演播室、比賽現(xiàn)場(chǎng)和多媒介互動(dòng)渠道等幾個(gè)維度去分析網(wǎng)絡(luò)視頻直播中的互動(dòng)行為,揭示網(wǎng)絡(luò)視頻體育直播的主體關(guān)系和運(yùn)行機(jī)制。
[Abstract]:With the progress of Internet technology and the popularity of mobile terminals, network video broadcast has gradually become a very important way of sports live broadcast. Compared with the traditional TV media live broadcast, network video live broadcast has a stronger interaction, which improves the viewing quality of users, but also enhances the focus and loyalty of users. In this paper, Tencent Video 2017 "NBA all-Star Game" is selected as the research object, from the perspective of field theory, the field observation and research method of network ethnography is adopted, and the interactive behavior in network video live broadcast is analyzed from several dimensions, such as studio, competition scene and multi-media interaction channel, so as to reveal the subject relationship and operation mechanism of network video sports live broadcast.
【作者單位】： 武漢體育學(xué)院新聞傳播學(xué)院;華中科技大學(xué)新聞與信息傳播學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金項(xiàng)目(15BXW039) 武漢體育學(xué)院東湖學(xué)者計(jì)劃資助項(xiàng)目
【分類號(hào)】：G80-05;G841

【相似文獻(xiàn)】

相關(guān)期刊論文 前1條

1 ;四核至強(qiáng):特奧會(huì)報(bào)道的幕后英雄[J];IT經(jīng)理世界;2008年Z1期

相關(guān)重要報(bào)紙文章 前1條

1 本報(bào)記者 杜恒;圍棋大賽 視頻直播[N];圍棋報(bào);2006年

，

本文編號(hào)：2513714