7W視角下制約武術國際化傳播的因素研究
發(fā)布時間：2019-03-11 08:09
【摘要】：文化的交流傳播,一直伴隨歷史發(fā)展。時至今日,文化多元化已成為國際發(fā)展的趨勢。國家大力支持,推進文化產(chǎn)業(yè)發(fā)展,促進文化交流傳播。面對新的機遇,如何發(fā)現(xiàn)并解決中國武術在國際傳播的過程中所遇到的問題,是武術長遠發(fā)展必須面對的。本研究運用文獻資料、專家訪談、邏輯分析和比較研究等研究方法,通過傳播學視角,運用武術基本原理,結合傳播學知識,以7W傳播模式為藍圖。對現(xiàn)階段武術的傳播進行研究,分析傳播活動的各階段對整個傳播過程的影響。通過對傳播過程進行整理研究,探尋其制約因素,得出結論結論如下:1.在傳播者層面,組織傳播者管理欠缺,使得國際上個人武術傳播者良莠不齊,地域發(fā)展不平衡。高水平人才的欠缺是本層面制約武術國際化的關鍵所在。2.傳播內容層面,從武術自身出發(fā),繁瑣的技術內容以及深奧的理論內涵,制約著武術的國際化傳播進程。3.傳播目的層面,通過分析影響目的產(chǎn)生發(fā)展的兩個因素,其時間性與偶然性中的消極因素會制約武術的國際化傳播。4.傳播渠道層面,傳播媒介利用率不足,不能物盡其用,國家傳播實力同發(fā)達國家相比,存在差距。當下流行的影視武術,部分影片脫離實際。這些因素對武術國際化傳播已經(jīng)產(chǎn)生一定阻礙。5.傳播受眾層面,對于來自不同地域的人,武術傳播過程中忽視個人差異,階層背景以及個人心理特點,都會對武術國際化傳播形成制約。6.傳播環(huán)境層面,對所處社會環(huán)境進行重點分析,文化差異的不同,傳播過程中對武術進行“二次編碼”引起的差異性解讀,受到西方文化改造,及來自域外武技的競爭,是本階段研究制約武術國際化傳播的因素。7.傳播效果層面,傳播過程中,忽視反饋機制的建立,由于研究方法的復雜,難以獲得及時有效的反饋信息,是本階段制約武術國際化傳播的因素所在。
[Abstract]:The communication and dissemination of culture has always been accompanied by the development of history. Today, cultural diversity has become the trend of international development. The State strongly supports and promotes the development of cultural industries and promotes cultural exchanges and dissemination. In the face of new opportunities, how to find and solve the problems encountered in the process of international communication of Chinese martial arts must be faced with in the long-term development of Wushu. This study uses the methods of literature, expert interview, logical analysis and comparative research, through the perspective of communication, using the basic principles of martial arts, combining the knowledge of communication, and taking the 7W communication mode as the blueprint. This paper studies the spread of Wushu at present, and analyzes the influence of each stage of communication activities on the whole process of communication. Through sorting out the process of communication and exploring its restrictive factors, the conclusion is as follows: 1. At the level of communicators, the management of communicators is lacking, which makes the international individual Wushu communicators intermingled with each other, and the regional development is unbalanced. The lack of high-level talents is the key to restricting the internationalization of Wushu at this level. 2. From the point of view of Wushu itself, the cumbersome technical content and the profound theoretical connotation restrict the process of international communication of Wushu. 3. At the level of communication purpose, through the analysis of the two factors that affect the development of the purpose, the time and chance of negative factors will restrict the internationalization of Wushu transmission. 4. At the level of communication channels, the utilization rate of communication media is insufficient, and there is a gap between the national communication strength and the developed countries. The current popular film and television martial arts, part of the film divorced from reality. These factors have caused some hindrance to the international spread of martial arts. 5. At the audience level, for people from different regions, neglecting individual differences, stratum background and individual psychological characteristics will restrict the international communication of martial arts. (6) in the process of Wushu communication, individual differences, class background and individual psychological characteristics will be neglected in the process of Wushu communication. In the aspect of communication environment, the author analyzes the social environment, the difference of culture, the interpretation of the difference caused by the "secondary coding" of martial arts in the process of communication, the transformation of western culture, and the competition from foreign military techniques. This stage of research restricts the international dissemination of martial arts. 7. In the aspect of communication effect, the establishment of feedback mechanism is neglected in the process of communication. Due to the complexity of research methods, it is difficult to obtain timely and effective feedback information, which is the factor restricting the internationalization of Wushu communication in this stage.
【學位授予單位】：天津體育學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G852;G206
本文編號：2438109
[Abstract]:The communication and dissemination of culture has always been accompanied by the development of history. Today, cultural diversity has become the trend of international development. The State strongly supports and promotes the development of cultural industries and promotes cultural exchanges and dissemination. In the face of new opportunities, how to find and solve the problems encountered in the process of international communication of Chinese martial arts must be faced with in the long-term development of Wushu. This study uses the methods of literature, expert interview, logical analysis and comparative research, through the perspective of communication, using the basic principles of martial arts, combining the knowledge of communication, and taking the 7W communication mode as the blueprint. This paper studies the spread of Wushu at present, and analyzes the influence of each stage of communication activities on the whole process of communication. Through sorting out the process of communication and exploring its restrictive factors, the conclusion is as follows: 1. At the level of communicators, the management of communicators is lacking, which makes the international individual Wushu communicators intermingled with each other, and the regional development is unbalanced. The lack of high-level talents is the key to restricting the internationalization of Wushu at this level. 2. From the point of view of Wushu itself, the cumbersome technical content and the profound theoretical connotation restrict the process of international communication of Wushu. 3. At the level of communication purpose, through the analysis of the two factors that affect the development of the purpose, the time and chance of negative factors will restrict the internationalization of Wushu transmission. 4. At the level of communication channels, the utilization rate of communication media is insufficient, and there is a gap between the national communication strength and the developed countries. The current popular film and television martial arts, part of the film divorced from reality. These factors have caused some hindrance to the international spread of martial arts. 5. At the audience level, for people from different regions, neglecting individual differences, stratum background and individual psychological characteristics will restrict the international communication of martial arts. (6) in the process of Wushu communication, individual differences, class background and individual psychological characteristics will be neglected in the process of Wushu communication. In the aspect of communication environment, the author analyzes the social environment, the difference of culture, the interpretation of the difference caused by the "secondary coding" of martial arts in the process of communication, the transformation of western culture, and the competition from foreign military techniques. This stage of research restricts the international dissemination of martial arts. 7. In the aspect of communication effect, the establishment of feedback mechanism is neglected in the process of communication. Due to the complexity of research methods, it is difficult to obtain timely and effective feedback information, which is the factor restricting the internationalization of Wushu communication in this stage.
【學位授予單位】：天津體育學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G852;G206
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