【摘要】：奧林匹克運(yùn)動(dòng)會(huì)是人類發(fā)展歷史上的一件盛世。每屆奧運(yùn)會(huì)的申辦都會(huì)是一場(chǎng)非常激烈的競(jìng)爭(zhēng)。隨著一個(gè)城市申奧的成功都會(huì)給這個(gè)城市帶來(lái)巨大的影響,申辦城市在全球的知名度和美譽(yù)度會(huì)有提升。在奧運(yùn)效應(yīng)的帶動(dòng)下,吸引官員、運(yùn)動(dòng)員及游客等人流帶動(dòng)當(dāng)?shù)芈糜螛I(yè)的發(fā)展。同時(shí),奧運(yùn)的申奧城市吸引政府的財(cái)政資金和贊助資金進(jìn)行城市基礎(chǔ)設(shè)置建設(shè)和場(chǎng)館建設(shè),對(duì)城市環(huán)境和公共基礎(chǔ)設(shè)施的改善有著積極的影響。奧運(yùn)會(huì)不僅僅是國(guó)際體育競(jìng)技的最高舞臺(tái),而且是一種非常復(fù)雜的經(jīng)濟(jì)現(xiàn)象。在燃燒半個(gè)月的奧運(yùn)圣火和星光熠熠的射燈熄滅后,投資巨大奧運(yùn)場(chǎng)館的賽后利用情況,成為一個(gè)所有人不得不面臨的問(wèn)題。歷史上因?yàn)閵W運(yùn)會(huì)的舉辦而背上巨大包袱的例子不在少數(shù),即奧運(yùn)會(huì)后主辦城市的經(jīng)濟(jì)增速放慢甚至由于主辦奧運(yùn)投資太大經(jīng)濟(jì)不堪重負(fù)出現(xiàn)倒退。奧運(yùn)會(huì)后場(chǎng)館的利用的好與壞成為評(píng)價(jià)一個(gè)主辦城市的水平和評(píng)價(jià)一屆奧運(yùn)會(huì)成功與否的重要標(biāo)志。本文主要采用文獻(xiàn)資料法、問(wèn)卷調(diào)查法等研究方法,通過(guò)對(duì)北京和倫敦奧運(yùn)會(huì)大型場(chǎng)館賽后利用情況進(jìn)行分析研究,得出結(jié)論如下:1、通過(guò)對(duì)比北京奧運(yùn)會(huì)和倫敦奧運(yùn)會(huì)場(chǎng)館賽后運(yùn)營(yíng),北京奧運(yùn)會(huì)大型體育場(chǎng)館賽后利用方式靈活度與倫敦奧運(yùn)會(huì)大型場(chǎng)館相比存在一定差距。北京奧運(yùn)場(chǎng)館利用模式不夠靈活,部分場(chǎng)館的利用率極低,沒(méi)有探索出符合自身運(yùn)營(yíng)的新路。鳥巢、水立方等知名度較高主流項(xiàng)目的場(chǎng)館運(yùn)營(yíng)情況較好。2、比較倫敦與北京奧運(yùn)場(chǎng)館賽后管理模式。倫敦奧運(yùn)采用傳統(tǒng)發(fā)達(dá)國(guó)家采用管理公司管理模式,根據(jù)經(jīng)驗(yàn)運(yùn)營(yíng)效果較好。北京奧運(yùn)場(chǎng)館除了中心等小部分場(chǎng)館外,大部分場(chǎng)館的管理模式與時(shí)代脫節(jié),因循守舊。市場(chǎng)化程度低,盈利能力差。鳥巢等場(chǎng)館空間利用不合理,所提供的服務(wù)不能滿足社會(huì)大眾的要求以及商業(yè)化的要求。場(chǎng)館管理者并沒(méi)有跟隨時(shí)代前進(jìn),積極探索管理新模式。3、對(duì)比倫敦與北京奧運(yùn)會(huì)場(chǎng)館管理團(tuán)隊(duì)專業(yè)化程度。英國(guó)等發(fā)達(dá)國(guó)家場(chǎng)館管理團(tuán)隊(duì)及人才的專業(yè)化較高、場(chǎng)館運(yùn)營(yíng)模式靈活。國(guó)內(nèi)專業(yè)的場(chǎng)館管理人才及團(tuán)隊(duì)缺乏。現(xiàn)有的管理公司不能滿足于我國(guó)大型體育場(chǎng)館的賽后運(yùn)營(yíng)需要。建設(shè)大型場(chǎng)館的過(guò)程中前瞻性不足,增加了大型場(chǎng)館的賽后的運(yùn)營(yíng)難度。
[Abstract]:The Olympic Games are a great time in the history of human development. The bid for each Olympic Games will be a very fierce competition. With the success of a city's bid for the Olympic Games will have a huge impact on the city, the host city in the global visibility and reputation will have increased. Led by the Olympic effect, attracting officials, athletes, tourists and other people to promote the development of local tourism. At the same time, the Olympic bid cities attract government financial funds and sponsorship funds for the construction of urban infrastructure and stadiums, which has a positive impact on the improvement of the urban environment and public infrastructure. The Olympic Games is not only the highest stage of international sports, but also a very complicated economic phenomenon. After half a month of burning Olympic flame and star-studded lights, investing in the huge Olympic venues has become a problem that everyone has to face. There are many cases in history where the host city's economic growth has slowed down after the Olympic Games, and even because the investment of the Olympic Games is too heavy, the economy has regressed. The good or bad utilization of the venues after the Olympic Games is an important symbol to evaluate the level of a host city and the success of an Olympic Games. This paper mainly adopts the method of literature, questionnaire and other research methods, through the analysis and study of the utilization of the large venues in Beijing and London Olympic Games, the conclusions are as follows: 1. By comparing the post-competition operation of Beijing Olympic Games and London Olympic venues, there is a certain gap between the flexibility of post-match utilization of Beijing Olympic venues and London Olympic venues. Beijing Olympic venues use mode is not flexible, some venues utilization rate is extremely low, did not explore their own operation of a new way. Bird's Nest, Water Cube and other well-known mainstream projects of the venue operation is better. 2, compared with the London and Beijing Olympic venues after the management mode. The London Olympic Games adopts the management company management mode in the traditional developed countries, and the operation effect is better according to the experience. Apart from a small number of venues, most of the venues are out of line with the times. Low degree of marketization, poor profitability. The use of space is unreasonable, and the service can not meet the needs of the public and commercialization. Venue managers did not follow the times and actively explore the new management model. 3, comparing the specialization of venue management team in London and Beijing Olympic Games. The UK and other developed countries have high specialization of stadiums management team and talents, and flexible stadiums operation mode. Lack of professional stadiums management talents and teams in China. The existing management companies can not meet the needs of our country's large sports venues after the operation. Construction of large-scale stadiums in the process of lack of foresight, increasing the large-scale venues after the operation of difficulty.
【學(xué)位授予單位】：山東體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G818

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本文編號(hào)：2341397