【摘要】：為分析競技體育對于群眾參與帶動效應,基于百度指數(shù)實證檢驗里約奧運會競技體育賽事、奧運會獎牌等外生競技體育事件關注的影響,主要采用文獻資料法、實證檢驗法進行研究。研究結果顯示:群眾偏好的運動項目社會關注較高;獲得里約奧運會金牌項目的百度指數(shù)峰值較高;里約奧運期間絕大部分運動項目百度指數(shù)顯著提升;群眾偏好、奧運會獎牌是影響社會關注和參與運動項目重要因素;因此,發(fā)展群眾體育既要充分考慮群眾偏好,也離不開競技體育賽事、競技體育獎牌激勵。利用互聯(lián)網大數(shù)據檢驗競技體育對于社會關注體育運動和社會參與體育運動影響,驗證競技體育對于群眾體育引導作用,有助于明確競技體育與群眾體育的關系。
[Abstract]:In order to analyze the effect of competitive sports on mass participation, and based on Baidu index to test the influence of exogenous sports events, such as sports events and medals in Rio Olympic Games, this paper mainly adopts the literature method. Empirical test method is used to study. The results show that the mass preference sports are highly concerned by the society; the peak value of the Baidu index of the gold medal events in the Rio Olympics is higher; the Baidu index of the majority of sports during the Rio Olympics has increased significantly; and the mass preference, Olympic medal is an important factor that affects the social attention and participation in sports; therefore, the development of mass sports should not only fully consider the preferences of the masses, but also can not be separated from competitive sports events, sports medal incentive. It is helpful to clarify the relationship between competitive sports and mass sports by using Internet big data to test the influence of competitive sports on social attention to sports and social participation in sports, and to verify the guiding role of competitive sports for mass sports.
【作者單位】： 安徽師范大學體育學院;
【基金】：安徽省哲學社科規(guī)劃項目(AHSKY2014D97) 安徽省體育自然科學項目(ANS2016109)
【分類號】：G80-05
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本文編號：2239807