本文選題：新媒體傳播 + 新媒體時(shí)代��； 參考：《青年記者》2017年14期

【摘要】：正健康傳播運(yùn)動(dòng)因?yàn)榕c普通受眾的生活有密切關(guān)系而在當(dāng)今的學(xué)術(shù)領(lǐng)域獲得越來(lái)越多的關(guān)注。本文結(jié)合當(dāng)今新媒體時(shí)代的傳播特點(diǎn),著眼于以社交媒體為代表的新媒體傳播帶來(lái)的傳播形式的變化,以健康知識(shí)普及和健康觀(guān)念宣傳并重作為切入點(diǎn),對(duì)中國(guó)健康傳播在未來(lái)的發(fā)展提出"四位一體"的發(fā)展設(shè)想。健康傳播運(yùn)動(dòng)在中國(guó)隨著人們生活水平的提高和健康意識(shí)的提升,突發(fā)重大公共衛(wèi)生事件發(fā)生頻率增加、危害日益嚴(yán)重,健康傳播逐漸成為
[Abstract]:Positive health communication has gained more and more attention in the academic field because of its close relationship with the life of the ordinary audience. According to the communication characteristics of the new media age, this paper focuses on the change of the communication form brought by the new media communication represented by the social media, and takes the health knowledge popularization and the health concept propaganda as the breakthrough point. This paper puts forward the idea of "four in one" for the development of health communication in China in the future. With the improvement of people's living standard and health consciousness in China, the frequency of sudden and important public health events is increasing, the harm is becoming more and more serious, and health transmission is becoming more and more serious.
【作者單位】： 山東師范大學(xué);中國(guó)傳媒大學(xué);
【分類(lèi)號(hào)】：G206;G822.8

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