發(fā)布時(shí)間：2018-05-05 05:28

  本文選題：體育媒體 + ESPN運(yùn)營(yíng)模式��； 參考：《新聞戰(zhàn)線》2017年06期

【摘要】：美國(guó)ESPN秉承賽事與節(jié)目并舉之路,通過以內(nèi)容為本,注重節(jié)目的制作、包裝;貼近受眾,擴(kuò)大品牌知名度;組建個(gè)性化、專業(yè)化的解說評(píng)論團(tuán)隊(duì);強(qiáng)強(qiáng)合作,資源互補(bǔ),成為全世界體育有線電視媒體中的"執(zhí)牛耳者"。本文對(duì)ESPN的運(yùn)營(yíng)模式展開了相應(yīng)的研究和分析,為我國(guó)的體育電視品牌發(fā)展提供借鑒和啟示。
[Abstract]:The United States ESPN follows the road of both events and programs, through content-based, pay attention to program production, packaging, close to the audience, expand brand awareness, set up a personalized, professional commentary team, strong cooperation, complementary resources, Become the world sports cable television media in the "ear-holder." This article has carried on the corresponding research and the analysis to the ESPN operation pattern, provides the reference and the enlightenment for the sports television brand development of our country.
【作者單位】： 廣西財(cái)經(jīng)學(xué)院體育教學(xué)部;
【基金】：廣西社會(huì)科學(xué)規(guī)劃課題:廣西民族體育產(chǎn)業(yè)與互聯(lián)網(wǎng)產(chǎn)業(yè)融合的研究(編號(hào):15BTY002)
【分類號(hào)】：G229.712;G80-05
，

本文編號(hào)：1846425