本文選題：澳網賽事　切入點：本土化推進　出處：《沈陽體育學院學報》2017年02期

【摘要】：為提供我國體育賽事本土化推進策略個案指導,通過文獻資料等方法,對澳網賽事本土化推進策略進行分析和總結。結果表明,文化視角下澳網塑造賽事文化內涵,經濟視角下澳網致力于產業(yè)體系全面開發(fā),社會視角下澳網帶動體育融入生活。對我國的借鑒與啟示:通過"賽事+本土文化"模式挖掘賽事價值內涵,資本運營本土化開發(fā)賽事IP,體育生活化助推賽事本土化。
[Abstract]:In order to provide a case guide for the localization of Chinese sports events, this paper analyzes and summarizes the localization strategy of Australian Open by means of literature and other methods.The results show that the Australian Open shapes the cultural connotation of the event under the cultural perspective, the Australian Open devotes to the comprehensive development of the industrial system under the economic perspective, and the Australian Open drives the sports into life from the social perspective.Reference and enlightenment to our country: through "the competition local culture" pattern excavates the event value connotation, the capital operation localization develops the competition event IPs, the sports life stimulates the competition localization.
【作者單位】： 華東理工大學體育科學與工程學院;哈爾濱工程大學體育部;
【基金】：2012年國家社會科學基金項目“基于服務外包理論下我國體育公共產品供給模式研究”(12BTY027)
【分類號】：G845
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本文編號：1713615