本文選題：冬奧會　切入點：奧運經(jīng)濟(jì)　出處：《南京體育學(xué)院學(xué)報(社會科學(xué)版)》2017年01期 　論文類型：期刊論文

【摘要】：2022冬奧會的產(chǎn)業(yè)化運作關(guān)系著我國冰雪產(chǎn)業(yè)的發(fā)展前途,運用比較法、文獻(xiàn)法、邏輯推演法,基于中國冰雪產(chǎn)業(yè)的發(fā)展現(xiàn)實,發(fā)展瓶頸,著重針對我國2022冬奧會的產(chǎn)業(yè)影響做出探討,提出發(fā)展路徑的相關(guān)建議。研究表明,2022冬奧會將是我國冰雪產(chǎn)業(yè)發(fā)展不可多得的重要契機(jī)。通過直接繼承"奧運遺產(chǎn)",借助"奧運光環(huán)"吸引國內(nèi)市場;加快國際標(biāo)準(zhǔn)化建立,利用奧運"放大效應(yīng)"建立亞洲滑雪品牌,基于"奧運引力"吸引冰雪人才等措施,短期高速使我國冰雪產(chǎn)業(yè)得以發(fā)展。
[Abstract]:The industrial operation of the 2022 Winter Olympic Games is related to the future of the ice and snow industry in China. By using the comparative method, the literature method and the logical deduction method, based on the development reality of the ice and snow industry in China, the bottleneck of the development of the ice and snow industry in China is adopted. Focusing on the industrial impact of the 2022 Winter Olympics in China, The research shows that the Winter Olympic Games will be an important opportunity for the development of China's ice and snow industry. By directly inheriting the "Olympic heritage," drawing on the "Olympic aura" to attract the domestic market, and speeding up the establishment of international standardization, Based on the measures of "Olympic gravity" to attract ice and snow talents, the short-term and high-speed development of the ice and snow industry in China has been achieved by making use of the "magnification effect" of the Olympic Games to establish the Asian ski brand.
【作者單位】： 西南大學(xué)體育學(xué)院;
【分類號】：G80-05

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