發(fā)布時(shí)間：2018-02-28 22:34

  本文關(guān)鍵詞： 全民健身 常態(tài)化 羽毛球 發(fā)展路徑　出處：《吉林大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：應(yīng)社會(huì)主義現(xiàn)代化建設(shè)和全民身體素質(zhì)提高的需要,長春市全民健身逐步實(shí)現(xiàn)常態(tài)化發(fā)展。羽毛球運(yùn)動(dòng)作為長春市參與群眾最多的三大運(yùn)動(dòng)之一,如何在新的全民健身常態(tài)化背景下實(shí)現(xiàn)長期可持續(xù)發(fā)展,引起了各界的關(guān)注。本文作者采用文獻(xiàn)資料、專家訪談、問卷調(diào)查、邏輯分析等方法,對全民健身常態(tài)化背景下長春市羽毛球運(yùn)動(dòng)的發(fā)展路徑進(jìn)行了深入研究。研究中,首先對長春市全民健身狀況進(jìn)行了詳細(xì)調(diào)查,重點(diǎn)對全民健身的意識(shí)、活動(dòng)開展?fàn)顩r、和消費(fèi)意識(shí)進(jìn)行了調(diào)查分析,結(jié)果證明長春市群體居民的全民健身意識(shí)普遍較高、全民健身活動(dòng)的開展普及廣泛而深入,居民的整體健身消費(fèi)水平提高。之后對長春市羽毛球運(yùn)動(dòng)的人群特點(diǎn)、活動(dòng)開展、羽毛球市場的現(xiàn)狀進(jìn)行了調(diào)查分析,發(fā)現(xiàn)長春市羽毛球運(yùn)動(dòng)參與人口年齡趨于中青年化,青少年人數(shù)較少;運(yùn)動(dòng)開展中活動(dòng)組織不到位,群眾對羽毛球水平的要求越來越高;長春市羽毛球市場中,消費(fèi)積極性提高、但總體水平不高,場館的盈利效益較低、用品銷售業(yè)品類日益豐富,但從業(yè)人員專業(yè)性不足,培訓(xùn)業(yè)市場秩序混亂。研究對全民健身常態(tài)化背景下長春市羽毛球運(yùn)動(dòng)發(fā)展面臨的機(jī)遇和挑戰(zhàn)進(jìn)行了詳細(xì)的分析,其中面臨主要機(jī)遇有:全民健身意識(shí)增強(qiáng),長春市運(yùn)動(dòng)人口基數(shù)增加;社會(huì)投入全面增加,運(yùn)動(dòng)水平高度提升;為長春市羽毛球運(yùn)動(dòng)市場的發(fā)展開拓了新前景。主要挑戰(zhàn)是:人才短缺的挑戰(zhàn)和資源競爭的挑戰(zhàn)。最后,根據(jù)對現(xiàn)狀的分析和機(jī)遇挑戰(zhàn)分析,有針對的提出全民健身常態(tài)化背景下長春市羽毛球運(yùn)動(dòng)發(fā)展的路徑選擇。(1)加強(qiáng)后備人才支撐之路(2)充分利用學(xué)校資源之路(3)市場化產(chǎn)業(yè)化發(fā)展之路.
[Abstract]:In response to the needs of socialist modernization and the improvement of the physical quality of the whole people, Changchun's national fitness has gradually achieved regular development. Badminton is one of the three major sports in Changchun that participate in the largest number of people. How to realize the long-term sustainable development in the context of the new normalizing national fitness has attracted the attention of all walks of life. The author adopts the methods of literature, expert interview, questionnaire investigation, logic analysis, etc. In the study, the development path of badminton in Changchun is studied. Firstly, a detailed investigation is made on the state of the whole people's fitness in Changchun, with emphasis on the consciousness and activities of the whole people's fitness. The results show that the awareness of national fitness of the residents of Changchun City is generally high, and the popularization of national fitness activities is widespread and thorough. After the investigation and analysis of the population characteristics, activities and the current situation of badminton market in Changchun, it was found that the age of badminton participation in Changchun tends to be middle and young. The number of young people is relatively small; the organization of sports activities is not in place, and the demands of the masses on badminton level are getting higher and higher. In Changchun badminton market, the consumption enthusiasm is improved, but the overall level is not high, and the profits of the venues and stadiums are low. Supplies sales industry is increasingly rich in categories, but the professionals are not professional enough and the market order of training industry is chaotic. This paper makes a detailed analysis of the opportunities and challenges facing the development of badminton in Changchun under the background of normalizing national fitness. Among them, the main opportunities are: the strengthening of national fitness awareness, the increase of the population base of Changchun sports, the overall increase of social investment, the improvement of sports level; It opens up a new prospect for the development of badminton market in Changchun. The main challenges are: the challenge of talent shortage and the challenge of resource competition. Finally, based on the analysis of the present situation and the analysis of opportunities and challenges, It is pointed out that the path selection of badminton development in Changchun under the background of normalizing national fitness should be made use of 2) the way to make full use of school resources and the road of market-oriented industrialization.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G847

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