【摘要】：信息技術的革新使人們進入到自媒體時代，博客、論壇、社交網(wǎng)站、微博、微信等成為國內(nèi)當下最為普及和流行的自媒體的應用代表。作為一種全新的傳播媒介，自媒體的出現(xiàn)打破了過去傳統(tǒng)媒介的話語壟斷格局，將個體的資訊發(fā)布和信息自主置于中心地位，公眾的輿論空間和話語表達權得到進一步延伸和釋放。面對“人人都有麥克風，人人都是記者，人人都是新聞傳播者”的自媒體時代，高校危機管理的形勢變得更加嚴峻，高校危機管理的難度日益增強，管理強度不斷增大。因此，如何正確認識網(wǎng)絡傳播媒介對高校危機管理的影響，借助網(wǎng)絡傳播的巨大力量來有效推進高校危機管理的理念變革和策略實施，維護校園的和諧與穩(wěn)定是無法回避、必須思考、亟待解決的現(xiàn)實問題。 高校危機是社會危機的重要組成部分，加強高校危機管理是高校自身發(fā)展的需要，也是高校必須承擔的社會責任。面對自媒體給高校危機管理帶來的挑戰(zhàn)和機遇，本文在深入理解自媒體、危機與高校危機概念的基礎上，借助危機管理理論工具，理清自媒體產(chǎn)生和發(fā)展的脈絡，對自媒體時代網(wǎng)絡輿情的內(nèi)涵及特點展開分析和研究。結合典型案例，一分為二地分析自媒體時代網(wǎng)絡輿情社會影響力的正、負效應，明確指出自媒體時代我國高校加強危機管理具有重要意義。結合自媒體時代網(wǎng)絡輿情對我國高校管理的影響，分析我國高校危機的表現(xiàn)及成因，對自媒體時代我國高校危機管理面臨的新問題進一步闡述。面對新形勢下的新問題，提出自媒體時代提升高校危機管理能力的對策和建議，指出要以正確的原則為指導，通過加強網(wǎng)絡輿情隊伍建設、重視網(wǎng)絡輿情的教育引領、實施網(wǎng)絡輿情法制監(jiān)管、健全網(wǎng)絡輿情監(jiān)控機制等措施強化自媒體的網(wǎng)絡輿情管理，，以促進大學校園的和諧、穩(wěn)定與健康發(fā)展。
[Abstract]:The innovation of information technology makes people enter the era of self-media, blogs, forums, social networking sites, Weibo, WeChat and so on become the most popular and popular self-media application representatives. As a new communication medium, the appearance of self-media broke the monopoly pattern of the traditional media in the past, and put the individual information release and information autonomy in the central position. The public opinion space and discourse expression right have been further extended and released. In the era of "everyone has a microphone, everyone is a reporter and everyone is a news communicator", the situation of crisis management in colleges and universities has become more and more severe, and the difficulty and intensity of crisis management in colleges and universities have been increasing day by day. Therefore, how to correctly understand the influence of the network media on the crisis management of colleges and universities, and how to effectively promote the concept reform and strategy implementation of the crisis management in colleges and universities with the help of the enormous power of the network communication, it is inevitable to maintain the harmony and stability of the campus. Must think, the realistic question that needs to be solved urgently. The university crisis is an important part of the social crisis. Strengthening the university crisis management is not only the need of the development of the university itself, but also the social responsibility that the university must undertake. In the face of the challenges and opportunities brought by the self-media to the crisis management of colleges and universities, this paper, on the basis of deeply understanding the concepts of self-media, crisis and university crisis, makes clear the context of the emergence and development of the self-media with the aid of the theoretical tools of crisis management. This paper analyzes and studies the connotation and characteristics of network public opinion in the era of self-media. Combined with typical cases, this paper analyzes the positive and negative effects of the social influence of network public opinion in the era of self-media, and points out clearly that it is of great significance to strengthen the crisis management in colleges and universities in the era of self-media. Combined with the influence of network public opinion on the management of colleges and universities in the era of self-media, this paper analyzes the manifestations and causes of the crisis in colleges and universities in China, and further expounds the new problems facing the crisis management in colleges and universities in the era of self-media. In the face of new problems in the new situation, this paper puts forward some countermeasures and suggestions to improve the ability of crisis management in colleges and universities in the era of media, and points out that we should take the correct principles as the guidance, pay attention to the education and guidance of network public opinion through strengthening the construction of network public opinion team. In order to promote the harmonious, stable and healthy development of the university campus, it is necessary to strengthen the network public opinion management of the self-media by implementing the legal supervision of the network public opinion and perfecting the monitoring mechanism of the network public opinion.
【學位授予單位】：南昌大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G647

【引證文獻】

相關期刊論文 前3條

1 李曼琦;;新媒體環(huán)境下對高校突發(fā)事件公關策略的思考[J];新聞研究導刊;2016年08期

2 宋雋婷;趙瑜;;自媒體環(huán)境下高校危機應對策略探究[J];滁州職業(yè)技術學院學報;2016年01期

3 龍貞杰;潘凡;劉枚蓮;;網(wǎng)絡環(huán)境下高校負面新聞的危機公關應對策略探析[J];中國市場;2016年08期

本文編號：2195215