本文關鍵詞：基于營銷視角的SD學院就業(yè)問題研究　出處：《廣西大學》2012年碩士論文　論文類型：學位論文

  更多相關文章： 高職院校畢業(yè)生 就業(yè)問題 營銷策略 4PS理論

【摘要】：隨著社會的不斷發(fā)展,我國高等教育現(xiàn)在已經走向了“大眾化教育”。高校畢業(yè)生的人數(shù)的每年激增,造成就業(yè)形勢越來越嚴峻,大學生的就業(yè)壓力越來越大,解決大學生的就業(yè)問題成為當前重要問題之一。由于我國高等職業(yè)教育(以下簡稱“高職教育”)起步較晚,入學時學生素質起點低,高職學時短,人們對高職院校畢業(yè)生存在“岐視”的偏見,使得在高校畢業(yè)生的就業(yè)問題在高校畢業(yè)生中更加困難。高職教育是否能持續(xù)發(fā)展,就業(yè)問題的解決首當其沖。 為了解決就業(yè)壓力問題,本文運用了市場營銷理論,通過運用營銷策略來解決就業(yè)壓力問題。本文作者以就職學校-廣西水利電力職業(yè)技術學院學院(簡稱SD學院)作為在就業(yè)市場的研究對象,通過查閱各種文獻以及就業(yè)和營銷理論(4PS),在分析了我國高職院校就業(yè)現(xiàn)狀的基礎上,首先分析了廣西水利電力職業(yè)技術學院(簡稱SD學院)的情況,其次通過對SD學院就業(yè)環(huán)境宏觀和微觀環(huán)境的分析,運用SWOT和STP分析方法,將環(huán)境機會和SD學院現(xiàn)有的資源進行整合,從而有創(chuàng)新的提出營銷理論在學校的運用,最后提出了SD學院實施營銷策略的保障措施。
[Abstract]:With the development of the society, the higher education in our country has now moved towards the "popular education". The number of college graduates increases every year, resulting in a more and more serious employment situation, and the employment pressure of college students becomes more and more serious. Solving the employment problem of college students has become one of the most important problems at present. Due to the late start of higher vocational education (hereinafter referred to as "higher vocational education"), the starting point of students' quality is low, and the hours of higher vocational education are short. People have different views on graduates of higher Vocational Colleges. The bias of higher vocational education makes it more difficult for college graduates to obtain employment. Whether higher vocational education can develop sustainably or not, the solution of employment problem bears the brunt of the problem. In order to solve the problem of employment pressure, this paper applies the marketing theory. Through the use of marketing strategies to solve the problem of employment pressure. The author takes Guangxi Institute of Water Conservancy and Electric Power Vocational and Technical College (SD College) as the research object in the job market. By consulting various literature and employment and marketing theories, this paper analyzes the present situation of employment in higher vocational colleges in China. Firstly, this paper analyzes the situation of Guangxi Water Conservancy and Electric Power Vocational and Technical College (SD College), then through the analysis of the macro and micro environment of the employment environment of SD College, using SWOT and STP analysis method. By integrating the environment opportunity with the existing resources of SD college, the author puts forward the application of marketing theory in the school, and finally puts forward the guarantee measures of implementing marketing strategy in SD college.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G647.38

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