發(fā)布時間：2018-06-10 04:18

  本文選題：留學服務 + 留學市場��； 參考：《吉林大學》2013年碩士論文

【摘要】：近年來，我國留學市場蓬勃發(fā)展，在世界留學市場中所占的份額越來越大。伴隨著留學市場的發(fā)展，留學服務的需求日益增加，留學服務的作用備受關注。發(fā)展好留學服務，可以正確引導留學市場的方向，為留學市場的發(fā)展保駕護航。增強留學服務的實力，可以提高我國留學市場的競爭力，為我國參與國際教育服務貿易打下堅實基礎。本文以政府留學服務機構為主體，對目標公眾進行分類和分析。筆者結合工作中的實際情況，，對各類目標公眾進行調查、訪談和數(shù)據(jù)采集，分析他們與政府留學服務機構的關系，發(fā)現(xiàn)留學服務過程中存在的問題，剖析問題產生的原因，提出了改進政府留學服務機構與目標公眾關系的思路和方法。 本文主要分為四個部分。第一部分是對政府留學服務機構和目標公眾的基本界定，包括政府留學服務機構的職能和目標公眾的劃分。筆者首先分析了我國留學服務的現(xiàn)狀和出現(xiàn)的問題，其次介紹了政府留學服務機構的職能范圍，再根據(jù)服務對象的價值需求劃分了三類目標公眾：留學人員、留學中介和國外院校，再進一步分析政府留學服務機構與三類目標公眾之間的關系 第二部分主要分析了政府留學服務機構與三類目標公眾的關系中出現(xiàn)的問題。通過各種留學案例分析，發(fā)現(xiàn)政府留學服務機構對留學人員的前期咨詢忽略心理指導，缺乏學習情況跟蹤機制，對留學歸國人員的安排能力有待提高。與留學中介的關系流于表面，制定的政策落實不到位，監(jiān)管機制不健全。對于國外院校，政府留學服務機構的信息收集工作滯后，信息管理不及時，給雙方的交流帶來一定阻礙。 第三部分從政府留學服務機構的服務觀念、服務制度和服務方式三方面解釋了上述問題。首先筆者從“官本位”的角度出發(fā)分析了留學服務中的觀念問題，又從政府留學服務人員的責任感、使命感和工作態(tài)度的角度進行說明。對于服務制度方面的原因是從制度產生的過程方面探討的，從留學制度的前期調研、設立、運行到后期的調整和發(fā)展，都存在一定的缺陷。在服務方式方面，筆者根據(jù)現(xiàn)實情況進行了總結，留學服務方式單一、針對性差和沒有適應市場化需求是主要原因。 第四部分筆者針對我國政府留學服務機構中出現(xiàn)的問題，提出了解決的思路和一系列辦法。首先從內因和外因兩方面，提出了更新留學服務觀念，提高留學服務意識。再引入“以人為本”的理念，從加強監(jiān)管的角度，設計完善留學服務制度和優(yōu)化留學服務流程的方案。最后建議變被動服務為主動服務，變短線服務為延續(xù)服務，分別探討了處理與三類目標公眾的關系，提出改進服務方式，提高服務水平。
[Abstract]:In recent years, our country studies abroad the market to develop vigorously, the share which occupies in the world study abroad market is bigger and bigger. With the development of study abroad market, the demand of study abroad service is increasing day by day. The development of good study abroad service, can guide the direction of the overseas study market, for the development of the overseas study market escort. Strengthening the strength of studying abroad service can enhance the competitiveness of our country's study abroad market and lay a solid foundation for our country to participate in international education service trade. This article takes the government study abroad service organization as the main body, carries on the classification and the analysis to the target public. Combined with the actual situation in the work, the author investigates, interviews and data collection of all kinds of target public, analyzes their relationship with the government study abroad service organizations, finds out the problems existing in the process of studying abroad service, and analyzes the causes of the problems. This paper puts forward some ideas and methods to improve the relationship between government study abroad service institutions and the target public. This paper is divided into four parts. The first part is the basic definition of the government study abroad service organization and the target public, including the function of the government study abroad service organization and the division of the target public. The author first analyzes the present situation and problems of the study abroad service in our country, then introduces the function scope of the government study abroad service organization, then divides three kinds of target public according to the value demand of the service object: the studying abroad student, The second part mainly analyzes the problems in the relationship between government study abroad service agencies and the three kinds of target public. Through the analysis of various cases of studying abroad, it is found that the government study abroad service institutions neglect psychological guidance in the early stage of counseling for overseas students, lack of learning tracking mechanism, and the ability to arrange the returned students needs to be improved. The relationship with the agent is superficial, the policy is not in place, and the supervision mechanism is not perfect. For foreign colleges and universities, the information collection of government study abroad service institutions lags behind, and the information management is not timely, which brings some obstacles to the communication between the two sides. The third part starts with the service concept of the government study abroad service agencies. Three aspects of service system and service mode explain the above problems. At first, the author analyzes the concept of studying abroad service from the angle of "official standard", and explains it from the angle of the sense of responsibility, the sense of mission and the work attitude of the government study abroad service personnel. The reasons for the service system are discussed from the process of the system, and there are some defects in the early investigation, establishment, operation and adjustment and development of the study abroad system. In the aspect of service mode, the author sums up according to the actual situation, the main reason is that the service mode of studying abroad is single, the pertinence is poor and does not adapt to the market demand. The fourth part, the author aims at the problems that appear in the service organization of our government study abroad. The ideas and a series of solutions are put forward. First of all, from the internal and external causes, the paper puts forward to renew the concept of study abroad service and improve the service consciousness of study abroad. Then introduce the idea of "people-oriented", from the point of view of strengthening supervision, design and perfect the study abroad service system and optimize the study abroad service flow. Finally, it is suggested that the passive service should be changed into the active service, and the short-time service should be changed into the continuation service. The relationship between the processing and the three kinds of target public is discussed, and the improvement of the service mode and the service level are put forward.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G648.9;D63

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本文編號：2001947