本文選題：高校　切入點：微博　出處：《蘭州理工大學》2013年碩士論文　論文類型：學位論文

【摘要】：微博的出現(xiàn),讓互聯(lián)網更具活力,它已經成為影響社會發(fā)展最重要的輿論平臺之一。它“人人都是麥克風”式的傳播模式,改變著人們的生活習慣,改變著信息的傳播形態(tài),改變著人們話語權的分配。 在這樣一場媒體變革中,微博這支隊伍逐漸壯大,高校也借助這股東風順勢而為,各大高校的官方微博如雨后春筍般開通。高校傳統(tǒng)的網絡輿論平臺,因其技術的局限、傳播模式的單一、互動性不強、內容不豐富等問題發(fā)展緩慢,取得的效果也并不理想。 以這樣的背景為依托,本文分析了微博的功能,高校微博的現(xiàn)狀,目前存在的問題,高校開通微博的必要性等等,證實了高校微博的誕生是一件必然的事情,高校不但應該占領微博這塊新媒體輿論陣地,更應該利用微博加強高校網絡輿論平臺的影響力,和過去的網絡輿論平臺形成互補,發(fā)揮微博獨有的優(yōu)勢,對外宣傳高校,對內作為一種思想政治教育的新手段,一種唱響網上思想文化主旋律的新媒介,一種擴大高校知名度及影響力的新途徑。在此調查研究的基礎上,論文將如何利用微博加強高校網絡輿論影響力的對策總結如下：一是要高校提高對新媒體的認識,知行合一；二是要對高校微博體系中的各個微博細化分工,打造各自特色；三是要做足先下宣傳,增強高校微博輿論平臺的影響力；四是要線上下線活動豐富；五是建立高校微博體系,完善規(guī)范的高校管理團隊。
[Abstract]:The emergence of Weibo has made the Internet more dynamic. It has become one of the most important platforms of public opinion affecting the development of society. Its "everyone is microphone" mode of communication is changing people's living habits and changing the mode of dissemination of information. Changing the distribution of people's right to speak. In such a media revolution, the contingent of Weibo has gradually grown, and colleges and universities have also taken advantage of this easterly wind to comply with the trend. The official Weibo of major colleges and universities has sprung up like a bamboo shoots. The traditional network public opinion platform of colleges and universities, due to its technical limitations, Problems such as single communication mode, weak interactivity and insufficient content are slow to develop, and the results are not satisfactory. Based on such a background, this paper analyzes Weibo's function, the current situation of the university Weibo, the existing problems, the necessity of the university opening Weibo, and so on, which proves that the birth of the university Weibo is an inevitable thing. Colleges and universities should not only occupy the position of Weibo, the new media and public opinion, but also should make use of Weibo to strengthen the influence of the network public opinion platform of colleges and universities, complement each other with the network public opinion platform of the past, give play to the unique advantage of Weibo, and propagate colleges and universities abroad. As a new means of ideological and political education, a new medium singing the main melody of ideology and culture on the Internet, a new way to expand the popularity and influence of colleges and universities. The countermeasures of how to use Weibo to strengthen the influence of network public opinion in colleges and universities are summarized as follows: first, colleges and universities should improve their understanding of the new media and combine knowledge with action; second, they should refine the division of labor and create their own characteristics in the system of Weibo in colleges and universities. The third is to do enough propaganda to enhance the influence of Weibo public opinion platform; four is to line up and down line activities rich; five is to establish a college system and improve the standardized management team.
【學位授予單位】：蘭州理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G206.2;G641

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本文編號：1640884