本文選題：北京體育大學(xué)　切入點(diǎn)：無(wú)形資產(chǎn)管理　出處：《北京體育大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：無(wú)形資產(chǎn)是高校資產(chǎn)的重要組成部分,是能夠?yàn)楦咝?lái)經(jīng)濟(jì)效益和社會(huì)效益的資產(chǎn)。北京體育大學(xué)是唯一擁有體育學(xué)一級(jí)學(xué)科國(guó)家重點(diǎn)學(xué)科的高等院校,作為新中國(guó)成立后國(guó)務(wù)院確定的首批全國(guó)重點(diǎn)院校,具有光榮的辦學(xué)歷史、深厚的辦學(xué)基礎(chǔ)和豐富多彩的校園文化,是國(guó)家“211工程”建設(shè)院校,也是唯一進(jìn)入“111引智計(jì)劃”的高等體育院校,在六十年的辦學(xué)過(guò)程中積累了豐富的無(wú)形資產(chǎn)。針對(duì)北京體育大學(xué)無(wú)形資產(chǎn)的管理展開(kāi)研究,對(duì)于北京體育大學(xué)以及同類(lèi)型院校無(wú)形資產(chǎn)的開(kāi)發(fā)和利用,都具有重要意義。 本文運(yùn)用文獻(xiàn)資料法、專(zhuān)家訪談法、邏輯分析法在對(duì)北京體育大學(xué)辦學(xué)歷史和無(wú)形資產(chǎn)狀況進(jìn)行梳理的基礎(chǔ)上,對(duì)該校無(wú)形資產(chǎn)的管理現(xiàn)狀以及存在的問(wèn)題進(jìn)行分析與研究。研究表明：北京體育大學(xué)的無(wú)形資產(chǎn)主要分為知識(shí)產(chǎn)權(quán)類(lèi)無(wú)形資產(chǎn)、權(quán)利型無(wú)形資產(chǎn)和人力型無(wú)形資產(chǎn)三種類(lèi)型。其中數(shù)量眾多,科技含量和現(xiàn)代化程度較高的場(chǎng)館設(shè)施的租賃權(quán)；層次高、數(shù)量大的校友資源最富有特色；北京體育大學(xué)已經(jīng)逐步意識(shí)到無(wú)形資產(chǎn)對(duì)于學(xué)校發(fā)展的重要作用,能積極利用法律武器和制度保護(hù)自身的無(wú)形資產(chǎn),校名和校標(biāo)等進(jìn)行了注冊(cè),制定的主要規(guī)章制度達(dá)到30條,每一類(lèi)無(wú)形資產(chǎn)都有相對(duì)應(yīng)的職能部門(mén)進(jìn)行管理；北京體育大學(xué)的無(wú)形資產(chǎn)管理中存在的主要問(wèn)題有：對(duì)于無(wú)形資產(chǎn)的管理意識(shí)不強(qiáng)、管理機(jī)構(gòu)不健全,且缺乏整合、無(wú)形資產(chǎn)管理的手段和方法少、管理層次低,規(guī)章制度不健全、專(zhuān)業(yè)化的管理人才缺乏等；建議在今后管理中從五個(gè)方面予以加強(qiáng)：1)進(jìn)一步提高管理意識(shí)。2)健全管理體系。3)明確責(zé)任,健全各種規(guī)章制度。4)加強(qiáng)監(jiān)管評(píng)估,形成有效的獎(jiǎng)懲制度。5)加強(qiáng)專(zhuān)業(yè)人才的培養(yǎng)。
[Abstract]:Intangible assets are an important part of college assets, which can bring economic and social benefits to colleges and universities. As the first batch of key colleges and universities established by the State Council after the founding of the people's Republic of China, with a glorious history of running a school, a profound foundation for running a school and a rich and colorful campus culture, it is the construction of the National "211 Project". It is also the only physical education institution that has entered the "111 intellectual attraction Program", and has accumulated rich intangible assets in the course of running a school in the past 60 years. Research on the management of intangible assets in Beijing University of physical Education has been carried out. It is of great significance for the development and utilization of intangible assets in Beijing physical Education University and the same types of colleges and universities. Based on the literature, expert interview and logic analysis, this paper analyzes the history and intangible assets of Beijing University of physical Education. This paper analyzes and studies the present situation and existing problems of the management of the intangible assets of the university. The research shows that the intangible assets of Beijing University of physical Education are mainly classified into intellectual property intangible assets. There are three types of rights intangible assets and manpower intangible assets. Among them, the leasing rights of stadiums and facilities with numerous quantity, high scientific and technological content and high degree of modernization are the most characteristic of alumni resources with high level and large quantity. Beijing physical Education University has gradually realized the important role of intangible assets in the development of the school, has been able to actively use legal weapons and systems to protect its own intangible assets, has registered its name and school standard, and has formulated 30 major rules and regulations. The main problems in the management of intangible assets of Beijing physical Education University are: the management consciousness of intangible assets is not strong, the management organization is not perfect, and the lack of integration. The intangible assets management means and methods are few, the management level is low, the rules and regulations are not perfect, the specialized management talented person is lacking and so on; It is suggested that we should strengthen the management from five aspects: 1) further improve the management consciousness. 2) perfect the management system. 3) make clear the responsibility, perfect all kinds of rules and regulations. 4) strengthen the supervision and evaluation, form an effective reward and punishment system. 5) strengthen the cultivation of professional talents.
【學(xué)位授予單位】：北京體育大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：G807.4;G647

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 鮑明曉;關(guān)于體育無(wú)形資產(chǎn)的幾個(gè)理論問(wèn)題[J];北京體育大學(xué)學(xué)報(bào);1998年04期

2 王朝軍,張小龍;試論轉(zhuǎn)型期我國(guó)大學(xué)體育無(wú)形資產(chǎn)的開(kāi)發(fā)與利用[J];北京體育大學(xué)學(xué)報(bào);2003年04期

3 王曉玲,高清偉;論體育無(wú)形資產(chǎn)的特點(diǎn)及其開(kāi)發(fā)保護(hù)策略[J];北京體育大學(xué)學(xué)報(bào);2005年08期

4 楊樺;;追求卓越,推進(jìn)中國(guó)特色高等體育教育事業(yè)發(fā)展——北京體育大學(xué)發(fā)展歷程回顧,獻(xiàn)給新中國(guó)六十華誕[J];北京體育大學(xué)學(xué)報(bào);2009年09期

5 李煜;王義秋;;高校無(wú)形資產(chǎn)管理現(xiàn)狀及對(duì)策[J];東北大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2006年05期

6 蘇東水，，何志毅;論無(wú)形資產(chǎn)的管理[J];復(fù)旦學(xué)報(bào)(社會(huì)科學(xué)版);1996年04期

7 陳亞芬;陳依元;;高校知識(shí)產(chǎn)權(quán)管理中存在的問(wèn)題及對(duì)策[J];福建論壇(人文社會(huì)科學(xué)版);2009年03期

8 喬傳萍;王晉雯;要瑞麗;;加強(qiáng)高校無(wú)形資產(chǎn)管理研究[J];中北大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2008年03期

9 鄭其騰;淺談高校無(wú)形資產(chǎn)管理[J];河南師范大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);1998年03期

10 黃燕潔;吳淑娟;;高校無(wú)形資產(chǎn)管理存在的問(wèn)題與對(duì)策——以C大學(xué)為例[J];長(zhǎng)江大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2007年06期

相關(guān)碩士學(xué)位論文 前4條

1 朱禮才;高校體育無(wú)形資產(chǎn)開(kāi)發(fā)與管理問(wèn)題研究[D];蘇州大學(xué);2006年

2 汪家軍;高等學(xué)校體育無(wú)形資產(chǎn)管理研究[D];南京師范大學(xué);2007年

3 趙瓊琳;企業(yè)無(wú)形資產(chǎn)研究與開(kāi)發(fā)支出相關(guān)問(wèn)題研究[D];上海海事大學(xué);2007年

4 吳湛晴;高校無(wú)形資產(chǎn)管理研究[D];華南理工大學(xué);2009年

本文編號(hào)：1584504