本文選題：90后大學生　切入點：消費價值觀　出處：《河北師范大學》2013年碩士論文　論文類型：學位論文

【摘要】：消費，，是人類社會再生產(chǎn)（生產(chǎn)、分配、交換、消費）四個環(huán)節(jié)中的末端環(huán)節(jié)，是人類社會生活的最終目的，同時也是人類進行物質循環(huán)生產(chǎn)的開端。馬克思曾經(jīng)指出“人從出現(xiàn)在地球舞臺上的第一天起，每天都要消費，不管在他開始生產(chǎn)以前和生產(chǎn)期間都是一樣�！彼�，沒有消費，人類也就無可談生存與發(fā)展。盡管，人的消費心理、消費行為受當時社會生產(chǎn)力水平與個人經(jīng)濟條件影響，但是，在同一社會、同等經(jīng)濟條件下，不同消費主體的消費卻不一定是一致的。這是因為人的消費除了受經(jīng)濟條件與社會生產(chǎn)力的影響，還會受到社會消費風氣，傳統(tǒng)消費習慣以及旁人消費等諸多因素的影響。在特定的社會經(jīng)濟條件下，最終影響人類消費的最重要的因素還是個人的消費價值觀�？偟谜f來，人的人生觀、世界觀與價值觀決定著個人的消費價值觀，但反過來，一個人的消費價值觀同時也影響他已擁有的或者還未完全形成的人生觀、世界觀與價值觀。正確的消費價值觀會促使人們形成積極健康、樂觀向上的人生理念，相反，不良的消費價值觀則會使消費主體步入畸形消費的誤區(qū)，嚴重者還會導致道德的缺失，滑入墮落的深淵。 一個時代的青年擁有著一個時代的烙印，不同時代的大學生們擁有不同的消費價值觀，90后大學生是這個時代的特殊消費群體。一方面，90后大學生步入象牙塔接受大學教育，脫離了父母的干預，有了極為自主的消費決策權；另一方面，受消費主義與當代不良消費風氣的影響，他們尚未完全成熟的消費心理，極容易受到誘惑與影響。因此，脫離了傳統(tǒng)消費價值觀的影響，在90后大學生中出現(xiàn)了許多崇尚個性、盲目攀比、追求品牌、奢侈等非理智的消費行為。這種不良的消費行為破壞著健康的校園消費環(huán)境、這種不成熟的消費心理導致畸形道德觀的蔓延、這種偏失的消費觀念腐蝕著他們正在形成的人生觀、世界觀與價值觀。90后的這種不健康的消費觀念不僅給個人以及家庭帶來了沉重的經(jīng)濟負擔，還影響著他們自身的身心健康發(fā)展。當今社會，在經(jīng)濟全球化影響下，中國經(jīng)濟迅猛發(fā)展，國家在考慮GDP增長因素的同時，也一直提倡構建節(jié)約環(huán)保型社會。作為這個時代的寵兒，90后大學生擔當著國家未來優(yōu)秀接班人的重要角色，為了使國家更加富強，人民更加富裕，90后大學生的消費價值觀教育必須受到重視，無論是家庭、社會和學校都應當從各方面加以疏導與教育。否則，這種偏頗的消費價值觀任其發(fā)展，那么后果將不堪設想。自然，90后大學生這種非理性的消費行為也是有諸多原因造成的，除了家長給予90后大學生經(jīng)濟方面的過度支持，還有高校對90后消費價值觀教育的不足，以及消費主義在校園的蔓延等許多原因直接或者間接的影響著90后大學生的消費價值觀。對這種不健康的消費價值觀念的糾正需要依靠國家的相關政策法規(guī)加以調節(jié)，需要依靠高校思想政治教育的改革與加強，需要依靠家庭長輩的健康引導，更重要的是90后大學生自身確立正確、健康的消費價值觀。 本文通過對河北省部分高校90后大學生的調查研究，提煉分析調查問卷數(shù)據(jù)，總結出90后大學生的消費現(xiàn)狀，認為90后大學生的理性消費價值觀仍占主流趨勢。同時，梳理了90后大學生消費價值觀念中存在的問題，他們儲蓄觀念淡薄、理財意識偏弱、依賴家長性強以及90后的消費傾向，從粗俗化的物質消費與商業(yè)化的文化消費兩方面進行層層剖析。進而找出90后大學生不良消費價值觀的形成原因及影響因素，從傳統(tǒng)消費價值觀到如今商業(yè)社會對這個群體的影響，再到學校、家庭、社會以及90后大學生個人自身的影響等因素。針對這些問題，提出了90后大學生健康消費價值觀教育的內容、方法與路徑。本文的創(chuàng)作旨在引起社會對90后大學生消費價值觀的關注，加強對90后大學生的消費知識教育，優(yōu)化90后大學生的校園消費環(huán)境，疏導90后大學生的消費心理，引導他們進行正確、理性的消費行為，從而樹立和諧、綠色、健康的消費價值觀。
[Abstract]:Is human consumption, social reproduction (production, distribution, exchange, consumption) at the end of four links in the link, is the ultimate goal of human social life, is also the beginning of material cycle of production. Marx once pointed out that "people from the first day on earth on the stage, consumption every day, no matter in before he started production and production period are the same. So, no consumption, there is no talk about human survival and development. However, people's consumption psychology, consumption behavior by the level of social productivity and personal economic conditions influence, but in the same society, equal economic conditions, different consumption subjects the consumer is not necessarily the same. This is because the consumer is not only affected by the economic conditions and social productivity, but also by social consumption atmosphere, the influence of the traditional consumption habits and other factors such as the consumption. The specific social and economic conditions, and ultimately the most important factor influencing human consumption or personal consumption values. Generally speaking, people's outlook on life, world outlook and values determines individual consumption values, but on the other hand, a person's consumption values also influence he has had or still not completely the formation of outlook on life, world outlook and values. The correct consuming values will encourage people to form a positive, optimistic outlook on life, on the contrary, misunderstanding of unhealthy consumption values will make consumers into abnormal consumption, severe cases can cause the lack of ethics, slide into the abyss.
A young age with the mark of an era, college students of different ages have different consumption values, 90 students is a special consumer groups of this era. On the one hand, 90 students into the ivory tower to accept university education from parental intervention has been extremely consumer decision-making autonomy; on the other on the one hand, under the influence of contemporary consumerism and unhealthy consumption style, their consumption psychology has not yet fully mature, extremely vulnerable to temptation and influence. Therefore, from the traditional consumer values, the individuality, the 90 students blindly, the pursuit of brand, luxury consumer behavior and other non rational. This bad consumer behavior undermines the very healthy campus consumption environment, this not mature consumer psychology lead to abnormal values spread, this deviation is their consumption concept of corrosion The formation of outlook on life, world outlook and values. The burden of 90 this unhealthy consumption concept not only to individuals and families, but also affects their physical and mental health development. Nowadays, under the influence of economic globalization, the rapid development of the national economy China, considering the GDP growth factor at the same time also, has always advocated building environment-friendly society. As the darling of the era, the important role of 90 students as the national outstanding successors of the future, in order to make the country more prosperous, more affluent people, 90 students consuming values education must be paid attention to, whether it is family, society and school should be counseling and education from the. Otherwise, this biased consumption values left unchecked, then the consequences will be unbearable to contemplate. Naturally, 90 students such irrational consumption behavior also has many The cause, in addition to the parents give excessive support 90 students and the College of economics, 90 consumer values education is insufficient, and the spread of consumerism in the campus and many other reasons directly or indirectly affect the 90 students consumption values. This kind of unhealthy consumption values to correct the need to rely on the relevant policies and regulations the state regulated, and the need to rely on reforms to strengthen the ideological and political education, need to rely on the elder of the family health guide, more important is the college students to establish the correct, healthy consumption values.
Based on the investigation of university students in Hebei province after 90, refine the questionnaire data analysis, summed up the consumption status of university students, university students think rational consumption values are still the mainstream trend. At the same time, there are sort of university students consumption values in their savings, the concept of weak, weak awareness of financial dependence, the parents of strong and 90 tendency for consumption, material consumption and commercialization from the vulgarity of cultural consumption in two aspects. The layers of analysis and then find out the reasons and factors affecting the formation of non-performing consumer values of 90 students, from the traditional consumer values to the social impact of business now for this group, and then to the school, family factors the social and personal effects of 90 students. Aiming at these problems, put forward the 90 students healthy consumption values education content and methods With the creation of this path. To arouse the society to the university students consumption values attention, strengthen consumer education for university students, optimizing 90 students campus consumption environment, the consumption of college students psychological counseling 90, guide them correctly, rational consumer behavior, so as to establish a harmonious, green, healthy consumption values.

【學位授予單位】：河北師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G641

【引證文獻】

相關博士學位論文 前2條

1 陶美重;高等教育消費研究[D];華中師范大學;2007年

2 王亞南;中國語境下的消費主義研究[D];華東師范大學;2009年

本文編號：1581174