本文關(guān)鍵詞：低階層大學(xué)生的炫耀性消費(fèi)：心理補(bǔ)償視角　出處：《華中師范大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

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【摘要】：近年來(lái)在網(wǎng)絡(luò)貸款席卷校園的背景之下,低階層大學(xué)生負(fù)債消費(fèi)事件日趨增多,其中不乏造成惡劣影響的極端事件,如因債自殺等。這種結(jié)果令人唏噓,更令人疑惑,為什么他們會(huì)表現(xiàn)出如此強(qiáng)烈的炫耀性消費(fèi)欲望呢?本研究立足于社會(huì)現(xiàn)實(shí)問(wèn)題,以補(bǔ)償補(bǔ)償消費(fèi)理論為切入點(diǎn),嘗試從心理補(bǔ)償?shù)囊暯莵?lái)解讀低階層大學(xué)生的炫耀性消費(fèi)行為。研究一以補(bǔ)償消費(fèi)視角直接采用問(wèn)卷法,招募在校大學(xué)生作為研究被試,通過(guò)在武漢的幾所高校發(fā)放問(wèn)卷,共得到有效樣本299名。通過(guò)建立回歸分析的方程模型,最后證明低階層大學(xué)生的確比高階層大學(xué)生有著更為強(qiáng)烈的炫耀性消費(fèi)動(dòng)機(jī),并且自尊在低階層者這種炫耀性消費(fèi)動(dòng)機(jī)間起完全中介的作用。在研究二中,從低階層大學(xué)生本身來(lái)解讀他們的炫耀性消費(fèi)行為。研究二使用實(shí)驗(yàn)法,選取主、客觀社會(huì)階層均處于高、中、低三個(gè)水平的79名大學(xué)生被試。將狀態(tài)自尊作為調(diào)節(jié)變量,通過(guò)啟動(dòng)任務(wù)讓被試試暫時(shí)處于較高或較低的狀態(tài)自尊下,考察他們的炫耀性消費(fèi)傾向,結(jié)果顯示低階層大學(xué)生只有在低自尊狀態(tài)下才會(huì)表現(xiàn)出遠(yuǎn)高于高階層大學(xué)生的炫耀性消費(fèi)傾向,處在高自尊狀態(tài)下的低階層大學(xué)生其炫耀性消費(fèi)傾向于其他兩個(gè)階層的被試沒(méi)有顯著差異。在研究三中,從外在條件尋找低階層者通過(guò)消費(fèi)獲取心理補(bǔ)償原因,考察低階層大學(xué)生炫耀性消費(fèi)是否是為了尋求炫耀性商品的符號(hào)補(bǔ)償。研究同樣采用實(shí)驗(yàn)法選取了107名大學(xué)生被試,將商品符號(hào)作為調(diào)節(jié)變量,通過(guò)階層操縱的范式使被試處于高、低主觀階層條件下,看他們對(duì)商品的購(gòu)買意愿。結(jié)果顯示面對(duì)地位符號(hào)商品時(shí),低主觀階層被試愿意支付的錢要顯著的高于高主觀階層下的被試,而面對(duì)無(wú)符號(hào)價(jià)值的商品時(shí),二者則沒(méi)有顯著差別。三個(gè)小研究以補(bǔ)償消費(fèi)視角看待低階層大學(xué)生的炫耀性消費(fèi)行為,為引導(dǎo)低階層大學(xué)生樹立正確的消費(fèi)觀提供了一些借鑒意義。
[Abstract]:In recent years, under the background of sweeping the campus network loans, consumer debt low class events among college students is increasing, which are extreme events causing adverse effects, as a result of debt. This result Dutch act a sigh, even more puzzling, why would they show such strong consumption desire? This study is based on the society the real problem, in order to compensate the compensation theory of consumption as the starting point, try to interpret the conspicuous consumption of low class college students from the perspective of psychological compensation. To compensate the consumer perspective directly using the method of questionnaire, recruit college students as research subjects, through several universities in Wuhan by questionnaire, 299 valid samples were obtained. Through the establishment of regression equation model, finally proved the low class high class college students college students really have more strong self-esteem and conspicuous consumption motivation. In the low class the conspicuous consumption motivation between mediating role. In the second study, to interpret the behavior of conspicuous consumption from their lower class students themselves. Two using the experimental method, choosing the main objective, social class is high, 79 students, three low level subjects. State self-esteem as a moderating variable, by starting the task to try temporarily in the high or low state self-esteem, investigate their conspicuous consumption tendency, the results show that the low class students only in the state of low self-esteem will show far higher than the high class students' conspicuous consumption tendency in low level of College Students under the condition of high self-esteem the conspicuous consumption tendency from the other two classes. There is no significant difference in the third study, obtain psychological compensation through the consumption from the external conditions for low level, low order inspection Layer of conspicuous consumption of university students is to seek the conspicuous commodity symbol compensation. The study also used the experimental method to select 107 subjects, the commodity symbol as a variable, the class manipulation paradigm make subjects in high and low levels of subjective conditions, they look for goods purchase intention. The results showed that in the face of the status symbol of goods, low subjective class participants are willing to pay money to high subjective class subjects under significantly higher than the face value, but no sign of goods, the two is no significant difference. Three little research to compensate the consumer perspective of low class students conspicuous consumption behavior, provides a view some reference. To guide the students to set up correct consumption low class

【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：B844.2

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