發(fā)布時間：2018-11-20 06:54

【摘要】：互聯網技術的突飛猛進,新媒體形態(tài)的日新月異,論壇、微博、微信、博客、電子郵件、QQ等新的傳播媒介的應運而生,使高校突發(fā)事件網絡輿情的傳統應對方式問題凸顯,為維護高校和諧穩(wěn)定,為大學生創(chuàng)造健康有序的校園生活環(huán)境,高校應積極探索處置高校突發(fā)事件網絡輿情的科學策略,這是一項需要持續(xù)關注并認真落實的重要課題。本論文從靜態(tài)角度對高校突發(fā)事件網絡輿情的概念、特征及變動規(guī)律作出探討,通過問卷調查的方式對其現狀進行分析,針對分析結果總結出高校突發(fā)事件網絡輿情的危機研判方法,并針對高校在應對各種網絡輿情方面存在的預警缺位、交流機制不完善、管理保障機制不健全等諸多突出問題,系統全面地總結出高校突發(fā)事件網絡輿情應對策略,即要建立健全高校網絡輿情預警機制、網絡輿論引導機制、網絡輿情交流機制和網絡輿情管理保障機制,不斷完善大學生網民媒介素養(yǎng)教育培訓制度,扎實推進高校網絡輿情事后追究與評估工作。
[Abstract]:With the rapid development of Internet technology and the rapid development of new media, the emergence of new media, such as forum, Weibo, WeChat, blog, email, QQ, etc, has highlighted the traditional ways to deal with the public opinion about unexpected events in colleges and universities. In order to maintain the harmony and stability of colleges and universities and create a healthy and orderly living environment for college students, colleges and universities should actively explore the scientific strategies to deal with the network public opinion of university emergencies, which is an important subject that needs to be continuously paid attention to and conscientiously implemented. In this paper, the concept, characteristics and changing law of network public opinion of university emergency are discussed from the static point of view, and the present situation is analyzed by questionnaire survey. In view of the analysis results, this paper summarizes the crisis evaluation methods of the network public opinion of university emergencies, and aims at the outstanding problems such as the absence of early warning, the imperfect communication mechanism, the imperfect management guarantee mechanism, and so on, which exist in colleges and universities in dealing with various kinds of network public opinion. Systematically and comprehensively summarizes the network public opinion response strategy of university emergency, that is, to establish and improve the university network public opinion early warning mechanism, network public opinion guidance mechanism, network public opinion exchange mechanism and network public opinion management guarantee mechanism. The system of media literacy education and training for college students should be improved constantly, and the investigation and evaluation of network public opinion in colleges and universities should be carried out.
【學位授予單位】：青島大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G647

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