本文選題：服務(wù)設(shè)計(jì) + 交互媒體�。� 參考：《裝飾》2017年05期

【摘要】：本文以北京馬欄村農(nóng)家院為典型案例,從信息溝通渠道、農(nóng)家院品牌形象、服務(wù)生態(tài)可持續(xù)三方面,分別闡述了其服務(wù)設(shè)計(jì)缺口,并基于交互媒體,提出了針對以上阻礙農(nóng)家院發(fā)展的三方面問題進(jìn)行再設(shè)計(jì)的創(chuàng)新服務(wù)設(shè)計(jì)構(gòu)想,即搭建農(nóng)家院網(wǎng)絡(luò)平臺(tái),將傳統(tǒng)文化融入農(nóng)家院品牌形象設(shè)計(jì),打造農(nóng)家院的循環(huán)服務(wù)模式。力求利用有限的資源提供更優(yōu)質(zhì)的服務(wù),以推動(dòng)農(nóng)家院的健康發(fā)展。
[Abstract]:Taking Beijing Ma huru village farm as a typical case, from three aspects of information communication channel, farm house brand image and service ecological sustainability, this paper expounds the service design gap respectively. Based on interactive media, this paper puts forward a design concept of innovative service for the redesign of three aspects of the above obstacles to the development of farm house, that is, to build agriculture. The home yard network platform will integrate the traditional culture into the brand image design of the farm house, create the circular service mode of the farm house, and try to use the limited resources to provide better service to promote the healthy development of the farmyard.

【作者單位】： 北京林業(yè)大學(xué);
【基金】：北京市社會(huì)科學(xué)基金項(xiàng)目“設(shè)計(jì)服務(wù)在‘北京美麗鄉(xiāng)村’創(chuàng)建中的體系研究”(編號(hào):14WYB013)研究成果
【分類號(hào)】：TU268

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本文編號(hào)：1895741