【摘要】：進入21世紀，隨著我國經(jīng)濟持續(xù)增長，國民收入的提高，體育事業(yè)亦快速發(fā)展，在這樣的時代大背景下，我國體育產(chǎn)業(yè)規(guī)模不斷擴大，呈現(xiàn)較快的發(fā)展態(tài)勢，體育產(chǎn)業(yè)成為21世紀的朝陽產(chǎn)業(yè)。作為體育產(chǎn)業(yè)的支柱產(chǎn)業(yè)，體育用品業(yè)也實現(xiàn)了跨越式的發(fā)展。2009年，我國體育用品全年產(chǎn)值751.43億元，作為體育用品行業(yè)中的佼佼者，體育用品上市公司2009年的產(chǎn)值高達300多億元，占該年度總個體育用品行業(yè)產(chǎn)值的約40%。可見，體育用品上市公司對體育用品行業(yè)的影響巨大。因此，對上市公司的募資情況、經(jīng)營策略、經(jīng)營狀況和經(jīng)營過程中面臨的問題進行系統(tǒng)性分析，可為處在黃金機遇期和競爭日益激烈環(huán)境下的體育用品業(yè)的發(fā)展提供參考。 本文以在香港上市的李寧(02331.HK)、安踏體育(02020.HK)、中國動向(03818.HK)、特步國際(01368.HK)、匹克體育(01968.HK)和361度(01361.HK)，，國內(nèi)上市的探路者(300005.SZ)和信隆實業(yè)(002105.SZ)的八家體育用品上市公司為研究對象，先對這些公司的募資情況、經(jīng)營策略進行了分析，然后通過收集這八家上市公司近三年的財務報表數(shù)據(jù)，從盈利能力、營運能力、償債能力和成長能力四個方面確定８項評價指標，對我國體育用品上市公司的經(jīng)營狀況進行分析，并找出上市公司在經(jīng)營中面臨的問題。 通過分析得出以下結(jié)論： １我國體育用品上市公司數(shù)量少，與我國體育用品業(yè)的發(fā)展不匹配； ２體育用品上市公司促進了我國體育用品的發(fā)展； ３體育用品上市公司整體盈利能力、營運能力和成長能力較為理想； ４體育用品公司在經(jīng)營中面臨很多風險； 并對我國體育用品業(yè)的發(fā)展提出了相關(guān)建議： １制定和完善體育用品業(yè)發(fā)展政策，為體育用品業(yè)的發(fā)展提供必要的政策支持； ２創(chuàng)造條件使更多的體育用品企業(yè)通過資本市場融資，加速體育用品業(yè)發(fā)展； ３體育用品上市公司應樹立強烈的品牌保護意識； ４體育用品上市公司應建立和完善多樣化的銷售渠道。
[Abstract]:In the 21st century, with the continuous growth of our economy, the improvement of national income and the rapid development of sports, under the background of this era, the scale of China's sports industry continues to expand, showing a relatively rapid development trend. Sports industry has become a sunrise industry in the 21st century. As the pillar industry of the sports industry, the sports goods industry has also achieved great-leap-forward development. In 2009, the annual output value of the sports goods in China was seventy five billion one hundred and forty two million nine hundred and ninety nine thousand nine hundred and ninety nine yuan, and as a leader in the sports goods industry, Sporting goods listed companies in 2009 output value of more than 30 billion yuan, accounting for about 40% of the total output value of the sporting goods industry that year. Visible, sports goods listed companies on the sporting goods industry has a huge impact. Therefore, a systematic analysis of the fund-raising situation, management strategy, management status and problems in the course of operation of listed companies can provide a reference for the development of sports goods industry in the golden opportunity period and the increasingly fierce competition environment. This article is listed in Hong Kong by Li Ning (02331.HK), Anta Sports (02020.HK), China Trends (03818.HK), 01368.HK (01368.HK), Peake Sports (01968.HK) and 361degrees (01361.HK), The eight listed sportswear companies of 300005.SZ and 002105.SZ are studied. Firstly, the fund-raising and management strategies of these companies are analyzed. Then through collecting the data of the financial statements of the eight listed companies over the past three years, eight evaluation indicators are determined from four aspects: profitability, operating capacity, solvency and growth. This paper analyzes the management status of listed sports goods companies in China, and finds out the problems faced by listed companies. Through the analysis, the following conclusions are drawn: (1) the number of listed companies of sports goods in China is small, which does not match the development of sports goods industry in our country; (2) the listed companies of sports goods promote the development of sports goods in our country; (3) the overall profitability, operation ability and growth ability of sports goods listed companies are ideal; 4) the sports goods companies face a lot of risks in their operation; And put forward some suggestions on the development of sports goods industry in our country: (1) formulate and perfect the development policy of sports goods industry, and provide the necessary policy support for the development of sports goods industry; (2) to create conditions for more sports goods enterprises to raise funds through the capital market to accelerate the development of sports goods industry; (3) to establish a strong awareness of brand protection in listed sporting goods companies; Sports goods listed companies should establish and improve diversified sales channels.
【學位授予單位】：華東交通大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F426.8;F832.51

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