本文選題：企業(yè)信息化　切入點(diǎn)：競(jìng)爭(zhēng)情報(bào)　出處：《天津師范大學(xué)》2012年碩士論文

【摘要】：隨著企業(yè)信息化水平的提高,越來(lái)越多的企業(yè)開(kāi)始重視信息給企業(yè)帶來(lái)的巨大的效益,尤其是競(jìng)爭(zhēng)情報(bào)所起到的作用。證券行業(yè)作為金融市場(chǎng)的一個(gè)組成部分,逐漸的在我國(guó)進(jìn)行了進(jìn)一步的改革和發(fā)展,證券公司在動(dòng)蕩變化的市場(chǎng)環(huán)境中,積累了豐富的經(jīng)營(yíng)和管理經(jīng)驗(yàn),同時(shí)也不斷地積累了大量的資產(chǎn)。但是,市場(chǎng)競(jìng)爭(zhēng)是激烈的,證券行業(yè)也不例外。雖然如此,但是對(duì)競(jìng)爭(zhēng)情報(bào)所起到的作用卻還是沒(méi)有完全的重視起來(lái),到目前為止,很少有證券公司建立比較完善的競(jìng)爭(zhēng)情報(bào)工作體系,主要是因?yàn)閷?duì)競(jìng)爭(zhēng)情報(bào)的意識(shí)比較薄弱,也因?yàn)樽C券公司還沒(méi)有找到一種合適的方法來(lái)構(gòu)建競(jìng)爭(zhēng)情報(bào)模式。因此,本文在企業(yè)信息化環(huán)境下,運(yùn)用價(jià)值鏈分析法,對(duì)證券公司競(jìng)爭(zhēng)情報(bào)模式進(jìn)行了分析以及構(gòu)建,其意義在于能夠?yàn)樽C券公司競(jìng)爭(zhēng)情報(bào)模式的構(gòu)建和競(jìng)爭(zhēng)情報(bào)工作的開(kāi)展提供借鑒,從而提高證券公司的競(jìng)爭(zhēng)力。 本文研究的內(nèi)容主要有：首先在文章的開(kāi)始部分先論述了企業(yè)信息化與競(jìng)爭(zhēng)情報(bào)的理論知識(shí),在這些理論基礎(chǔ)上,找出競(jìng)爭(zhēng)情報(bào)和企業(yè)信息化之間存在的關(guān)系,并對(duì)之進(jìn)行闡述。其次,對(duì)證券公司的競(jìng)爭(zhēng)情報(bào)系統(tǒng)進(jìn)行了分析,并對(duì)其進(jìn)行了系統(tǒng)的構(gòu)建,在構(gòu)建競(jìng)爭(zhēng)情報(bào)系統(tǒng)的過(guò)程中,找出了證券公司競(jìng)爭(zhēng)情報(bào)系統(tǒng)的現(xiàn)狀以及存在的問(wèn)題。再次,對(duì)證券公司的競(jìng)爭(zhēng)情報(bào)系統(tǒng)的運(yùn)行要素進(jìn)行分析以及闡述,并設(shè)計(jì)出模式框架,通過(guò)對(duì)價(jià)值鏈理論的闡述,分析出證券公司價(jià)值鏈的盈利模式,并在此基礎(chǔ)上,對(duì)證券公司的競(jìng)爭(zhēng)情報(bào)模式進(jìn)行構(gòu)建。最后,對(duì)招商證券公司的競(jìng)爭(zhēng)情報(bào)系統(tǒng)進(jìn)行構(gòu)建以及盈利模式進(jìn)行分析,設(shè)計(jì)出了招商證券公司的競(jìng)爭(zhēng)情報(bào)模式,從而實(shí)現(xiàn)了本論文的研究意義,希望通過(guò)對(duì)理論的分析進(jìn)而上升到實(shí)踐上的應(yīng)用。
[Abstract]:With the improvement of the level of enterprise informatization, more and more enterprises begin to attach importance to the enormous benefits of information, especially the role of competitive intelligence. The securities companies have accumulated rich management and management experience in the volatile market environment and accumulated a large number of assets. However, the market competition is fierce. The securities industry is no exception. Even so, the role played by competitive intelligence is still not fully valued. So far, very few securities companies have established relatively perfect competitive intelligence work systems. Mainly because of the weak awareness of competitive intelligence, but also because the securities companies have not found a suitable way to build a competitive intelligence model. This paper analyzes and constructs the competitive intelligence model of securities companies, and its significance lies in providing reference for the construction of competitive intelligence mode and the development of competitive intelligence work of securities companies, thus improving the competitiveness of securities companies. The main contents of this paper are as follows: first of all, at the beginning of the article, it discusses the theoretical knowledge of enterprise informatization and competitive intelligence, and on the basis of these theories, finds out the relationship between competitive intelligence and enterprise informatization. Secondly, the competitive intelligence system of securities companies is analyzed, and the system is constructed. In the process of constructing competitive intelligence system, This paper finds out the current situation and existing problems of the competitive intelligence system of securities companies. Thirdly, it analyzes and expounds the operating elements of the competitive intelligence system of securities companies, and designs a model framework to illustrate the theory of the value chain. On the basis of analyzing the profit model of the value chain of securities companies, the paper constructs the competitive intelligence model of securities companies. Finally, it analyzes the construction of competitive intelligence system of China Merchants Securities Company and the profit model of China Merchants Securities Company. This paper designs the competitive intelligence model of China Merchants Securities Company, which realizes the significance of this paper, and hopes that it can be applied in practice through the analysis of theory.
【學(xué)位授予單位】：天津師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：G358;F832.51

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