【摘要】：我國(guó)正處于社會(huì)轉(zhuǎn)型期，各種社會(huì)矛盾、問題層出不窮，，突發(fā)事件頻繁發(fā)生。在突發(fā)事件中，受眾往往處于不知情狀態(tài)，容易對(duì)形勢(shì)判斷出現(xiàn)偏差。為此，大眾傳播媒介在突發(fā)事件中發(fā)揮著傳遞信息、澄清謠言、溝通協(xié)調(diào)的“橋梁”作用。在信息化社會(huì)，網(wǎng)絡(luò)傳播日益發(fā)揮著巨大影響和作用，受眾更傾向于從網(wǎng)絡(luò)獲取信息，網(wǎng)站成為了人們獲取信息的主要渠道。 本文選取了兩個(gè)性質(zhì)不同、傳播風(fēng)格各異的代表性網(wǎng)站——“新華網(wǎng)”和“新浪網(wǎng)”，以2005年發(fā)生的“松花江水污染事件”和2014年發(fā)生的“杭州富陽水污染事件”作為突發(fā)事件個(gè)案研究的案例。對(duì)上述事件中“新華網(wǎng)”和“新浪網(wǎng)”在報(bào)道時(shí)間、報(bào)道數(shù)量、報(bào)道形式、報(bào)道內(nèi)容、報(bào)道態(tài)度傾向性這些傳播手段進(jìn)行對(duì)比研究，并對(duì)這兩家網(wǎng)站突發(fā)事件傳播報(bào)道的變遷進(jìn)行縱向分析，從而得出不同網(wǎng)站突發(fā)事件的傳播特征以及網(wǎng)站突發(fā)事件傳播報(bào)道的變遷特點(diǎn)，并在這些基礎(chǔ)上得出自己的思考，以期對(duì)網(wǎng)站關(guān)于突發(fā)事件的傳播報(bào)道模式提供更加科學(xué)的參考。
[Abstract]:Our country is in the social transformation period, all kinds of social contradictions, problems emerge endlessly, sudden events occur frequently. In emergencies, the audience is often in a state of ignorance, easy to judge the situation bias. Therefore, mass media plays a role as a bridge to convey information, clarify rumors and communicate and coordinate in emergencies. In the information society, the network communication is playing a great role and influence day by day, the audience is more inclined to obtain the information from the network, the website has become the main channel for people to obtain the information. This paper selects two representative websites with different characteristics and different styles of dissemination-"Xinhua" and "Sina.com". Taking "Songhua River Water pollution incident" in 2005 and "Hangzhou Fuyang Water pollution incident" in 2014 as cases of emergency case study. In the above-mentioned events, "Xinhua" and "Xinlang.com" are compared with each other in terms of reporting time, number, form, content, and attitude towards reporting, which are the means of communication. Through longitudinal analysis of the changes of these two websites' emergency communication reports, the author obtains the communication characteristics of different websites and the vicissitude characteristics of the website emergency communication reports, and on the basis of these, draws his own thinking. In order to provide a more scientific reference to the website about the communication and reporting mode of unexpected events.
【學(xué)位授予單位】：浙江傳媒學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D63;G206

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本文編號(hào)：2450062