鎮(zhèn)江海事政務(wù)微信平臺管理研究
發(fā)布時間：2018-10-05 17:06
【摘要】：2014年,黨的十八屆三中全會提出了 “推進國家治理體系和治理能力現(xiàn)代化”的戰(zhàn)略目標(biāo)。2015年7月1日,《國務(wù)院關(guān)于積極推進“互聯(lián)網(wǎng)+”行動的指導(dǎo)意見》正式發(fā)布。當(dāng)前,政務(wù)微信已經(jīng)融入了公眾生活的各個方面,以政務(wù)微信為代表的政務(wù)新媒體已經(jīng)成為政府社會治理能力現(xiàn)代化的一個重要組成部分。2015年5月28日,鎮(zhèn)江海事局開通了官方政務(wù)微信平臺,力求推進政務(wù)公開化和治理現(xiàn)代化。但在發(fā)展過程中遇到了一些困難和問題。本文將以鎮(zhèn)江海事局政務(wù)微信平臺為研究對象,采用文獻總結(jié)法、實地調(diào)研法、比較研究法,深入探索研究影響鎮(zhèn)江海事政務(wù)微信發(fā)展的原因,并結(jié)合實際和國內(nèi)外經(jīng)驗提出相應(yīng)的解決對策。鎮(zhèn)江海事政務(wù)微信公眾平臺成立之初,通過積極開展各類推廣活動,認真組織稿件推送,基本滿足了行政相對人的信息服務(wù)、查詢服務(wù)等內(nèi)容需求,方便了公眾與鎮(zhèn)江海事的直接溝通,提升了鎮(zhèn)江海事公眾服務(wù)水平,取得一定的成效。一是加速服務(wù)型政府轉(zhuǎn)型,增進鎮(zhèn)江海事與群眾的信息交流。二是增強輿論引導(dǎo)能力,提升鎮(zhèn)江海事形象。三是拓寬了海事為民服務(wù)渠道,減少服務(wù)成本。四是提升網(wǎng)絡(luò)監(jiān)督力度,促進廉潔海事建設(shè)。但是,由于移動互聯(lián)思維意識欠缺、對政務(wù)微信的重要地位認識不清、創(chuàng)新意識和學(xué)習(xí)能力不足、管理隊伍素質(zhì)不夠高、管理制度與運行機制不健全等多種原因,鎮(zhèn)江海事政務(wù)微信平臺仍然存在自身定位不夠精準(zhǔn)、受眾擴展難度較大、內(nèi)容建設(shè)缺少有效創(chuàng)新、與公眾互動交流較少、管理與運行能力較為薄弱等問題。通過認真總結(jié)國外及國內(nèi)成功經(jīng)驗的基礎(chǔ)上,充分依托鎮(zhèn)江海事政務(wù)微信平臺的實際,結(jié)合鎮(zhèn)江海事轄區(qū)特點,探索出適合推動鎮(zhèn)江海事政務(wù)微信平臺發(fā)展提升的舉措。一是加強頂層規(guī)劃設(shè)計,強化移動互聯(lián)網(wǎng)思維,加大政策和資金投入力度。二是提升政務(wù)微信定位,在角色定位上要立足海事業(yè)務(wù)特點,在內(nèi)容定位上要立足提供精準(zhǔn)服務(wù)內(nèi)容,在目標(biāo)定位上要立足提升海事服務(wù)形象。三是強化政務(wù)微信服務(wù)內(nèi)容和質(zhì)量,注重內(nèi)容的策劃和精選,注重內(nèi)容的實用和時效,注重互動的親民和活潑,注重服務(wù)公眾的效果和解決問題的質(zhì)量。四是加強政務(wù)微信的專業(yè)化運營,加強自身政務(wù)微信平臺的規(guī)律探索,加強與其他政務(wù)微信平臺的合作,加強與騰訊運營商的合作。五是加強制度機制建設(shè),完善運行維護機制,建立信息發(fā)布及問題收集解決反饋機制,落實保障和激勵機制,建立網(wǎng)絡(luò)輿情處置機制。
[Abstract]:In 2014, the third Plenary session of the 18th CPC Central Committee put forward the strategic goal of "promoting the modernization of the national governance system and governance capability." on July 1, 2015, the State Council's guiding opinion on actively promoting the Action of "Internet" was officially released. At present, government WeChat has been integrated into all aspects of public life, and the new government media, represented by WeChat, has become an important part of the modernization of the government's social governance capacity. Zhenjiang Marine Bureau opened the official government WeChat platform to promote open government and governance modernization. However, in the process of development encountered some difficulties and problems. This article will take Zhenjiang Marine Bureau government affairs WeChat platform as the research object, uses the literature summary method, the field investigation method, the comparative research method, deeply studies the influence Zhenjiang maritime government affairs WeChat development reason, Combined with practice and experience at home and abroad, the corresponding solutions are put forward. At the beginning of the establishment of Zhenjiang Maritime Government WeChat Public platform, by actively carrying out various kinds of promotion activities and conscientiously organizing manuscripts to push articles, it basically met the information services and inquiry services of administrative counterparts and other content needs. It facilitates the direct communication between the public and Zhenjiang maritime, improves the service level of Zhenjiang maritime public, and achieves certain results. First, accelerate the transformation of the service-oriented government and enhance the exchange of information between the Zhenjiang maritime and the masses. Second, strengthen the ability of public opinion guidance, enhance Zhenjiang maritime image. Third, expand the maritime service channels for the people, reduce service costs. Fourth, enhance network supervision, promote clean maritime construction. However, due to the lack of thinking consciousness of mobile interconnection, unclear understanding of the important position of government WeChat, lack of innovation awareness and learning ability, insufficient quality of management team, imperfect management system and operating mechanism, etc. Zhenjiang maritime government WeChat platform still has some problems, such as its own positioning is not accurate enough, the audience is difficult to expand, the content construction is lack of effective innovation, the interaction with the public is less, the management and operation ability is relatively weak and so on. On the basis of summing up foreign and domestic successful experiences, fully relying on the reality of Zhenjiang Marine Government WeChat platform and combining the characteristics of Zhenjiang Maritime area, this paper explores the measures suitable for promoting the development and promotion of Zhenjiang Maritime Government WeChat platform. First, strengthen top-level planning and design, strengthen mobile Internet thinking, increase policy and investment. The second is to promote the positioning of government WeChat, in the role positioning should be based on the characteristics of maritime business, in the content positioning should be based on providing accurate service content, in the target positioning should be based on the promotion of maritime service image. The third is to strengthen the content and quality of the service of WeChat, pay attention to the planning and selection of the content, to the practicality and timeliness of the content, to the interaction between the people and the people, to the effect of serving the public and to the quality of solving problems. The fourth is to strengthen the specialized operation of government WeChat, strengthen the law exploration of its own government WeChat platform, strengthen the cooperation with other government WeChat platforms, and strengthen the cooperation with Tencent operators. Fifthly, we should strengthen the construction of system mechanism, perfect the mechanism of operation and maintenance, establish the mechanism of information release and problem collection and feedback, implement the mechanism of guarantee and incentive, and establish the mechanism of dealing with network public opinion.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D63
[Abstract]:In 2014, the third Plenary session of the 18th CPC Central Committee put forward the strategic goal of "promoting the modernization of the national governance system and governance capability." on July 1, 2015, the State Council's guiding opinion on actively promoting the Action of "Internet" was officially released. At present, government WeChat has been integrated into all aspects of public life, and the new government media, represented by WeChat, has become an important part of the modernization of the government's social governance capacity. Zhenjiang Marine Bureau opened the official government WeChat platform to promote open government and governance modernization. However, in the process of development encountered some difficulties and problems. This article will take Zhenjiang Marine Bureau government affairs WeChat platform as the research object, uses the literature summary method, the field investigation method, the comparative research method, deeply studies the influence Zhenjiang maritime government affairs WeChat development reason, Combined with practice and experience at home and abroad, the corresponding solutions are put forward. At the beginning of the establishment of Zhenjiang Maritime Government WeChat Public platform, by actively carrying out various kinds of promotion activities and conscientiously organizing manuscripts to push articles, it basically met the information services and inquiry services of administrative counterparts and other content needs. It facilitates the direct communication between the public and Zhenjiang maritime, improves the service level of Zhenjiang maritime public, and achieves certain results. First, accelerate the transformation of the service-oriented government and enhance the exchange of information between the Zhenjiang maritime and the masses. Second, strengthen the ability of public opinion guidance, enhance Zhenjiang maritime image. Third, expand the maritime service channels for the people, reduce service costs. Fourth, enhance network supervision, promote clean maritime construction. However, due to the lack of thinking consciousness of mobile interconnection, unclear understanding of the important position of government WeChat, lack of innovation awareness and learning ability, insufficient quality of management team, imperfect management system and operating mechanism, etc. Zhenjiang maritime government WeChat platform still has some problems, such as its own positioning is not accurate enough, the audience is difficult to expand, the content construction is lack of effective innovation, the interaction with the public is less, the management and operation ability is relatively weak and so on. On the basis of summing up foreign and domestic successful experiences, fully relying on the reality of Zhenjiang Marine Government WeChat platform and combining the characteristics of Zhenjiang Maritime area, this paper explores the measures suitable for promoting the development and promotion of Zhenjiang Maritime Government WeChat platform. First, strengthen top-level planning and design, strengthen mobile Internet thinking, increase policy and investment. The second is to promote the positioning of government WeChat, in the role positioning should be based on the characteristics of maritime business, in the content positioning should be based on providing accurate service content, in the target positioning should be based on the promotion of maritime service image. The third is to strengthen the content and quality of the service of WeChat, pay attention to the planning and selection of the content, to the practicality and timeliness of the content, to the interaction between the people and the people, to the effect of serving the public and to the quality of solving problems. The fourth is to strengthen the specialized operation of government WeChat, strengthen the law exploration of its own government WeChat platform, strengthen the cooperation with other government WeChat platforms, and strengthen the cooperation with Tencent operators. Fifthly, we should strengthen the construction of system mechanism, perfect the mechanism of operation and maintenance, establish the mechanism of information release and problem collection and feedback, implement the mechanism of guarantee and incentive, and establish the mechanism of dealing with network public opinion.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D63
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