政務(wù)微博四大傳播策略——以“@中國廣州發(fā)布”為例
發(fā)布時間:2018-08-09 17:43
【摘要】:正政務(wù)微博是我國政府工作形式的一種創(chuàng)新,要最大限度地發(fā)揮政務(wù)微博的作用,需要提高政務(wù)微博的傳播影響力!2015年政務(wù)指數(shù)微博影響力報(bào)告》指出,截至2015年年底,新浪微博平臺認(rèn)證的政務(wù)微博已達(dá)15萬多個,政務(wù)微博的發(fā)博量達(dá)2.5億,閱讀量達(dá)1117億。2015年省份政務(wù)微博競爭力排行榜中,廣東省名列第五,成績突出。廣東省政務(wù)微博"@中國廣州發(fā)布"當(dāng)前微博數(shù)量為36669篇,"粉絲"數(shù)量為434萬,且呈不
[Abstract]:Government Weibo is a kind of innovation of government work form in our country. In order to maximize the role of government Weibo, we need to improve the influence of government affairs Weibo. According to the Weibo influence report of the 2015 Government Affairs Index, by the end of 2015, Sina Weibo platform certified government Weibo has reached more than 150000, the number of government Weibo to generate 250 million, read 111.7 billion. In 2015, Guangdong Province ranked fifth in the list of provincial government Weibo competitiveness, outstanding results. The current number of Weibo and "fans" are 36669 and 4.34 million, respectively, issued by Weibo @ Guangzhou, Guangdong Province.
【作者單位】: 西安科技大學(xué);
【分類號】:D63;G206
本文編號:2174831
[Abstract]:Government Weibo is a kind of innovation of government work form in our country. In order to maximize the role of government Weibo, we need to improve the influence of government affairs Weibo. According to the Weibo influence report of the 2015 Government Affairs Index, by the end of 2015, Sina Weibo platform certified government Weibo has reached more than 150000, the number of government Weibo to generate 250 million, read 111.7 billion. In 2015, Guangdong Province ranked fifth in the list of provincial government Weibo competitiveness, outstanding results. The current number of Weibo and "fans" are 36669 and 4.34 million, respectively, issued by Weibo @ Guangzhou, Guangdong Province.
【作者單位】: 西安科技大學(xué);
【分類號】:D63;G206
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