本文選題：突發(fā)事件 + 移動(dòng)輿論場(chǎng)　； 參考：《湖南大學(xué)》2015年碩士論文

【摘要】：移動(dòng)互聯(lián)網(wǎng)時(shí)代的到來及其用戶的爆發(fā)式增長(zhǎng),使移動(dòng)輿論場(chǎng)已成為當(dāng)前我國(guó)最為重要的輿論策源地之一,在現(xiàn)實(shí)社會(huì)及網(wǎng)絡(luò)空間中發(fā)揮著日益強(qiáng)大的影響力。在突發(fā)事件頻發(fā)的社會(huì)轉(zhuǎn)型期,新興的移動(dòng)輿論場(chǎng)不僅大大提升了突發(fā)事件相關(guān)信息的傳播速度、擴(kuò)大了突發(fā)事件網(wǎng)絡(luò)輿論的影響范圍,還可通過制約輿論的正負(fù)發(fā)展方向影響突發(fā)事件相關(guān)問題的處置進(jìn)程,為當(dāng)前的社會(huì)危機(jī)管理帶來了一系列的挑戰(zhàn)。因此,對(duì)突發(fā)事件中移動(dòng)輿論場(chǎng)進(jìn)行全面深入的探究,已成為一個(gè)亟不可待的課題。移動(dòng)輿論場(chǎng)是指由微博、微信、微視頻、新聞客戶端等眾多移動(dòng)應(yīng)用總體構(gòu)筑而成的公眾進(jìn)行信息傳遞、意見交流,從而形成一致性意見的時(shí)空環(huán)境。在突發(fā)事件中,移動(dòng)輿論場(chǎng)表現(xiàn)出建構(gòu)速度快、影響范圍廣、動(dòng)員能力強(qiáng)、監(jiān)管難度大的動(dòng)態(tài)特征,其形成由“蒸騰模式”與“瀑布模式”交互作用而成。這一形成模式改變了以往傳統(tǒng)媒體輿論場(chǎng)及網(wǎng)絡(luò)輿論場(chǎng)單向線性的輿論生成方式,促進(jìn)了民間話語與官方話語的互動(dòng)交流,但同時(shí)也極大地提高了該場(chǎng)域結(jié)構(gòu)的復(fù)雜性,使其更加難以把握和分析。在突發(fā)事件網(wǎng)絡(luò)輿論生成演變的四個(gè)階段,移動(dòng)輿論場(chǎng)分別發(fā)揮著啟動(dòng)、驅(qū)動(dòng)、變動(dòng)、阻動(dòng)的不同作用,推動(dòng)或制約著突發(fā)事件網(wǎng)絡(luò)輿論的發(fā)展。同時(shí),在突發(fā)事件網(wǎng)絡(luò)輿論引導(dǎo)及相關(guān)問題的處置過程中,移動(dòng)輿論場(chǎng)發(fā)揮了“傳聲筒”、“安全閥”、“催化劑”、“監(jiān)控器”等正面效應(yīng),但也存在著謠言與虛假信息泛濫、主流價(jià)值觀被異化、輿情監(jiān)測(cè)難度大等負(fù)面影響。因此,必須從規(guī)范場(chǎng)域主體行為、完善場(chǎng)域規(guī)則體系、更新場(chǎng)域慣習(xí)系統(tǒng)這三個(gè)方面來對(duì)其進(jìn)行優(yōu)化。
[Abstract]:With the advent of the mobile Internet era and the explosive growth of its users, the mobile public opinion field has become one of the most important sources of public opinion in our country, and it is playing an increasingly powerful role in the real society and the network space. In the social transition period of frequent emergencies, the emerging mobile public opinion field has not only greatly improved the speed of spreading information related to emergencies, but also expanded the scope of influence of emergency network public opinion. By restricting the positive and negative development direction of public opinion, it can affect the process of dealing with the problems related to emergencies, which brings a series of challenges to the current social crisis management. Therefore, it has become an urgent task to probe into the mobile public opinion field. Mobile public opinion field refers to the spatio-temporal environment which is composed of many mobile applications such as Weibo WeChat micro-video news client and so on to transmit information and exchange opinions so as to form a consistent opinion. In the emergency, the mobile public opinion field shows the dynamic characteristics of fast construction speed, wide influence range, strong mobilization ability and difficult supervision, which is formed by the interaction of "transpiration mode" and "waterfall mode". This formation pattern has changed the traditional media public opinion field and the network public opinion field one-way linear public opinion generation way, promoted the folk discourse and the official discourse interaction exchange, but also greatly enhanced this field domain structure complexity. Make it more difficult to grasp and analyze. In the four stages of the formation and evolution of emergency network public opinion, the mobile public opinion field plays the different roles of starting, driving, changing and blocking respectively, and promotes or restricts the development of network public opinion of unexpected events. At the same time, in the process of guiding the network public opinion and dealing with the related problems, the mobile public opinion field has played a positive effect, such as "the loudspeaker", "safety valve", "catalyst", "monitor" and so on. However, there are also negative effects such as the spread of rumors and false information, the alienation of mainstream values and the difficulty of monitoring public opinion. Therefore, it must be optimized from three aspects: standardizing the behavior of the field subject, perfecting the field rule system and updating the field habitual system.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G206;D63

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本文編號(hào)：2107215