本文選題：人民日報官方微博　切入點：重大突發(fā)事件　出處：《河北大學》2015年碩士論文

【摘要】：《人民日報》是中國共產(chǎn)黨中央委員機關報,也是中國的第一大報,其官方微博自2012年7月22日注冊發(fā)布以來,已經(jīng)在微博平臺擁有了超過330萬的粉絲,發(fā)布了超過4萬4千條微博,成為了微博平臺中的第一媒體。輿論引導力是衡量新聞媒體地位的重要標志,也是我國新聞媒體的重要職責之一。我國人口眾多,民族種類廣泛,社會的貧富差距很大,由此而產(chǎn)生了眾多的分歧與矛盾,在互聯(lián)網(wǎng)層面則表現(xiàn)為:大眾對于同一事件由于立場不同往往秉持著不同的意見,甚至這些意見相互抵觸。如果對于負面言論不加以控制,那么將產(chǎn)生嚴重的后果,例如網(wǎng)絡謠言的傳播、社會矛盾的激化、思想的偏差、對社會信任度的降低等。傳統(tǒng)媒體本身具有較強的權威性,借助新媒體更有利于導控社會輿論,引導人們的思想,維護社會穩(wěn)定,更有利于和諧社會的建設。人民日報官方微博的輿論引導力對于處在互聯(lián)網(wǎng)平臺的受眾意見整合具有重要作用。本文選取了以重大突發(fā)事件為切入口,選取了昆明火車站暴力恐怖襲擊事件、馬航MH370航班失聯(lián)事件、上海外灘跨年夜踩踏事件三個重大突發(fā)事件案例,以人民日報官方微博的反應為線索,分析內(nèi)容與數(shù)據(jù),并結合“議程設置”、“沉默的螺旋”、“意見領袖”等相關理論知識,選取微博平臺中的大量信息研究對比,通過研究人民日報官方微博在典型重大突發(fā)事件當中的報道、評論等內(nèi)容,分析其在輿論引導力方面的能力強弱,找出其引導過程中出現(xiàn)的問題,并提出改善意見。本文的目的,是通過分析人民日報官方微博在重大突發(fā)事件中輿論引導的表現(xiàn),找出其優(yōu)勢和問題,為處于新媒體發(fā)展浪潮中的傳統(tǒng)媒體提供繼續(xù)競爭的參考意見。
[Abstract]:People's Daily is the organ of the CPC Central Committee and the largest newspaper in China. Since its registration and release on July 22, 2012, its official Weibo has had more than 3.3 million followers on the Weibo platform.Released more than 44, 000 Weibo, has become the first media in Weibo platform.The leading power of public opinion is an important symbol to measure the status of news media, and also one of the important duties of news media in our country.China has a large population, a wide range of ethnic groups, and a wide gap between the rich and the poor in society. As a result, there are many differences and contradictions. On the Internet level, people often hold different opinions on the same incident because of their different positions.Even these views contradict each other.If negative speech is not controlled, it will have serious consequences, such as the spread of Internet rumors, the intensification of social contradictions, the deviation of ideas, and the reduction of social trust.The traditional media itself has strong authority, with the help of new media is more conducive to the guidance of public opinion, guide people's thinking, maintain social stability, more conducive to the construction of a harmonious society.People's Daily's power of public opinion guidance plays an important role in the integration of audience opinion on Internet platform.In this paper, three major emergency cases are selected: the entrance to major emergencies, the violent terrorist attack at Kunming Railway Station, the disappearance of Malaysia Airlines MH370 flight, the Shanghai Bund Trans-New year stampede.Taking the reaction of People's Daily's official Weibo as a clue, analyzing the content and data, and combining the relevant theoretical knowledge such as "agenda setting", "Silent Spiral", "opinion Leader", and so on, the author selects a large amount of information in Weibo platform to study and compare.By studying the reports and comments of People's Daily's official Weibo in typical major emergencies, this paper analyzes the strength of People's Daily's ability in guiding public opinion, finds out the problems in its guiding process, and puts forward some suggestions for improvement.The purpose of this paper is to find out the advantages and problems of People's Daily's official Weibo's public opinion guidance in major emergencies, and to provide a reference for the traditional media in the development of new media.
【學位授予單位】：河北大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G206;D63

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本文編號：1695533