【摘要】：伴隨著全球經(jīng)濟(jì)一體化發(fā)展,業(yè)務(wù)外包在世界范圍內(nèi),包括中國(guó)已經(jīng)廣泛應(yīng)用于各行各業(yè)、方方面面,其市場(chǎng)規(guī)模正在逐步擴(kuò)大。供電企業(yè)業(yè)務(wù)外包順應(yīng)時(shí)代發(fā)展,符合企業(yè)發(fā)展戰(zhàn)略,集中核心資源更好地發(fā)展?fàn)I銷核心業(yè)務(wù),增強(qiáng)企業(yè)的競(jìng)爭(zhēng)力。本文闡述了國(guó)內(nèi)外業(yè)務(wù)外包相關(guān)研究現(xiàn)狀和國(guó)網(wǎng)、南網(wǎng)典型供電企業(yè)業(yè)務(wù)外包的實(shí)際運(yùn)作。從供電企業(yè)業(yè)務(wù)外包概念和分類入手,以供電企業(yè)業(yè)務(wù)管理框架為基礎(chǔ),剖析營(yíng)銷核心業(yè)務(wù),識(shí)別營(yíng)銷輔助業(yè)務(wù)的范圍、界定,并對(duì)現(xiàn)有外包模式進(jìn)行分析。對(duì)論文分析運(yùn)用到的傳統(tǒng)經(jīng)濟(jì)學(xué)理論、價(jià)值鏈理論、核心競(jìng)爭(zhēng)力理論、SWOT模型分析法和層次分析法進(jìn)行了闡述。以B供電企業(yè)為例,總結(jié)其營(yíng)銷輔助業(yè)務(wù)外包目前存在的問(wèn)題、開(kāi)展業(yè)務(wù)外包的動(dòng)因分析和風(fēng)險(xiǎn)分析。設(shè)計(jì)B供電公司業(yè)務(wù)外包組織體系和流程,從業(yè)務(wù)外包商的合作能力、管理能力和服務(wù)能力三個(gè)方面入手建立了B供電公司業(yè)務(wù)外包承包商選擇指標(biāo)體系,確立了指標(biāo)權(quán)重的確定方法和效果評(píng)估的評(píng)價(jià)方法；最后進(jìn)行了實(shí)證研究,利用Yaahp軟件建立層次體系,采用層次分析法(Analytical Hierarchy Process, AHP)確定了評(píng)價(jià)指標(biāo)的權(quán)重,根據(jù)外包商提供的方案,計(jì)算出了相應(yīng)的評(píng)價(jià)結(jié)果,選擇出最佳承包商,驗(yàn)證了體系的正確性和適用性,對(duì)提高B供電公司業(yè)務(wù)外包承包商選擇的全面性和準(zhǔn)確性具有較大意義。本文的研究成果對(duì)有效實(shí)施業(yè)務(wù)外包策略提供了決策分析依據(jù)和手段,具有在本公司以及更廣范圍內(nèi)推廣應(yīng)用價(jià)值。
[Abstract]:With the development of global economic integration, business outsourcing has been widely used in all kinds of industries, including China, and its market scale is gradually expanding. The outsourcing of power supply enterprises is in line with the development of the times and the development strategy of the enterprises. The core resources should be concentrated to develop the core business of marketing and enhance the competitiveness of the enterprises. This paper describes the current situation of domestic and foreign business outsourcing research and the actual operation of business outsourcing of typical power supply enterprises in China and South China Network. Starting with the concept and classification of power supply enterprise's business outsourcing, this paper analyzes the core business of marketing, identifies the scope of marketing auxiliary business, defines the existing outsourcing mode and analyzes the existing outsourcing mode based on the business management framework of power supply enterprise. The traditional economics theory, value chain theory, core competence theory, SWOT model analysis and analytic hierarchy process are discussed. Taking B power supply enterprise as an example, this paper summarizes the existing problems of marketing auxiliary business outsourcing, and analyzes the motivation and risk of business outsourcing. This paper designs the business outsourcing organization system and process of B power supply company, sets up the selection index system of business outsourcing contractor in B power supply company from three aspects: cooperation ability, management ability and service ability. The determination method of index weight and the evaluation method of effect evaluation are established. Finally, empirical research is carried out, using Yaahp software to establish hierarchy system, AHP (Analytical Hierarchy Process, AHP) is used to determine the weight of evaluation index, and the corresponding evaluation results are calculated according to the scheme provided by outsourcers. The selection of the best contractor verifies the correctness and applicability of the system and is of great significance to improve the comprehensiveness and accuracy of the selection of outsourcing contractors in B Power supply Company. The research results of this paper provide the basis and means of decision analysis for the effective implementation of business outsourcing strategy, and have the value of popularizing and applying in our company and in a wider range.
【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.61;F274

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