發(fā)布時(shí)間：2019-02-14 23:38

【摘要】：在產(chǎn)品或項(xiàng)目營銷過程中,各種營銷資源構(gòu)成了營銷的能量源,營銷能量的大小與營銷的成功具有正相關(guān)性。文章從營銷能量的構(gòu)建、營銷能量的測(cè)評(píng)和營銷能量的應(yīng)用方面進(jìn)行分析研究,幫助營銷人員評(píng)估營銷過程的進(jìn)展和營銷的階段性成果,有計(jì)劃地逐步積累制勝的營銷能量,從而實(shí)現(xiàn)對(duì)營銷人員的工作進(jìn)行指導(dǎo)。
[Abstract]:In the process of product or project marketing, various marketing resources constitute the energy source of marketing, and the magnitude of marketing energy has a positive correlation with the success of marketing. This paper analyzes and studies the construction of marketing energy, the evaluation of marketing energy and the application of marketing energy, helps marketers to evaluate the progress of the marketing process and the stage results of marketing, and gradually accumulates the winning marketing energy in a planned way. In order to achieve the work of marketing personnel guidance.
【作者單位】： 復(fù)旦大學(xué)管理學(xué)院;
【分類號(hào)】：F274
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本文編號(hào)：2422726