【摘要】：隨著互聯(lián)網(wǎng)的出現(xiàn)以及科學(xué)技術(shù)的不斷發(fā)展,信息化、網(wǎng)絡(luò)化以及數(shù)字化的網(wǎng)絡(luò)經(jīng)濟(jì)時代已經(jīng)到來,各種以網(wǎng)絡(luò)和終端閱讀器為依托的新媒體如雨后春筍一般涌現(xiàn)出來,豐富了人們的閱讀手段和對新聞的了解。同時這些新媒體的出現(xiàn)給傳統(tǒng)媒體中歷史最長的報紙媒體帶來了較大的影響,改變了報紙的營銷環(huán)境,給傳統(tǒng)的報紙營銷帶來了新的挑戰(zhàn)。傳統(tǒng)報紙要想在各種新媒體的影響和挑戰(zhàn)下站穩(wěn)腳跟就要調(diào)整營銷策略,更好地適應(yīng)時代的發(fā)展以及進(jìn)步,使報紙媒體可以在各種媒體的競爭中獲得競爭優(yōu)勢。
[Abstract]:With the emergence of the Internet and the continuous development of science and technology, the era of information, networking and digital network economy has arrived, and a variety of new media based on network and terminal reader have sprung up. It enriches people's reading methods and their understanding of news. At the same time, the emergence of these new media has brought great influence to the newspaper media with the longest history in the traditional media, changed the marketing environment of the newspaper, and brought new challenges to the traditional newspaper marketing. If traditional newspapers want to stand firm under the influence and challenge of all kinds of new media, they should adjust their marketing strategies, adapt to the development and progress of the times, and make the newspaper media gain competitive advantage in the competition of all kinds of media.
【作者單位】： 林海日報社;
【分類號】：G219.2-F

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