【摘要】：正確理解和評(píng)價(jià)營(yíng)銷渠道力是農(nóng)民專業(yè)合作經(jīng)濟(jì)組織營(yíng)銷渠道力培育和提升的重要前提,它對(duì)于減輕或消除農(nóng)產(chǎn)品市場(chǎng)中"農(nóng)民賣難,市民買貴"的問題具有重要意義。本文在構(gòu)建了農(nóng)民專業(yè)合作經(jīng)濟(jì)組織渠道力評(píng)價(jià)指標(biāo)體系的基礎(chǔ)上,采用AH PFCEM分析方法對(duì)農(nóng)民專業(yè)合作經(jīng)濟(jì)組織的營(yíng)銷渠道力進(jìn)行評(píng)價(jià),并結(jié)合內(nèi)蒙古呼和浩特市百歲果蔬種植專業(yè)合作社營(yíng)銷渠道力的定性分析對(duì)評(píng)價(jià)結(jié)果進(jìn)行檢驗(yàn),試圖為農(nóng)戶專業(yè)合作經(jīng)濟(jì)組織營(yíng)銷渠道力的正確評(píng)價(jià)和有效提升奠定基礎(chǔ)。
[Abstract]:The correct understanding and evaluation of marketing channel strength is an important prerequisite for farmers' professional cooperative economic organization to cultivate and enhance marketing channel strength. It is of great significance to alleviate or eliminate the problem of "farmers are difficult to sell and citizens buy expensive" in the agricultural product market. On the basis of constructing the evaluation index system of channel strength of farmer's professional cooperative economic organization, this paper uses AH PFCEM analysis method to evaluate the marketing channel strength of farmer's professional cooperative economic organization. Combined with the qualitative analysis of the marketing channel strength of the 100-year-old cooperative of fruit and vegetable planting in Hohhot, Inner Mongolia, the evaluation results are tested in order to lay a foundation for the correct evaluation and effective promotion of the marketing channel strength of farmers' professional cooperative economic organizations.
【作者單位】： 內(nèi)蒙古財(cái)經(jīng)大學(xué)商務(wù)學(xué)院;
【基金】：國(guó)家自然基金(71163024):基于縱向組織關(guān)系的西部地區(qū)農(nóng)民專業(yè)合作經(jīng)濟(jì)組織營(yíng)銷渠道力研究 農(nóng)產(chǎn)品流通創(chuàng)新團(tuán)隊(duì)課題(NMGIRT1306)
【分類號(hào)】：F321.42

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