【摘要】：在零售革命背景下,百貨店面臨電商和消費需求變化等巨大挑戰(zhàn),亟需創(chuàng)新與轉型。百貨店創(chuàng)新與轉型的路徑,應首先回歸"百貨"生態(tài)位和商品為王、顧客為王的本質,恢復經營商品和經營顧客的本能;在此基礎上,運用信息技術、網絡技術和大數據技術等,建立全渠道、體驗式、智慧型營銷模式。積極探索買手制,增加自營比例,為實現百貨店根本轉型創(chuàng)造條件。
[Abstract]:Under the background of retail revolution, department stores are facing enormous challenges, such as changes in e-commerce and consumer demand, and need to innovate and transform. The path of innovation and transformation of department store should first return to "department store" niche and commodity as king, the essence of customer as king, and restore the instinct of managing commodity and operating customer; On this basis, the use of information technology, network technology and big data technology, to establish a full channel, experiential, intelligent marketing model. Actively explore the buying system, increase the proportion of self-support, to achieve the fundamental transformation of department stores to create conditions.
【作者單位】： 北京財貿職業(yè)學院;
【分類號】：F721
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本文編號：2335870