【摘要】：從目前的情況來看,供電的相關(guān)部門通過技術(shù)手段對營銷管理工作進行創(chuàng)新。用電信息的采集系統(tǒng)在這方面的表現(xiàn)就顯得尤為突出。用電信息采集系統(tǒng)就是充分利用了現(xiàn)代化手段,對系統(tǒng)的軟硬件進行升級處理,綜合了通信、計算機、計量以及有關(guān)的營銷手段等相關(guān)方面的知識,對供電的相關(guān)部門進行供電管理的工作起到了很大的促進作用。本文通過對這個系統(tǒng)的相關(guān)特性進行講解,在綜合了分析余杭供電公司該系統(tǒng)相關(guān)資料信息的基礎(chǔ)上,深入分析系統(tǒng)的不同模塊所起到的作用,并對該系統(tǒng)在營銷管理工作中的功能體性進行詳細的研究,使得系統(tǒng)在效率和質(zhì)量等方面能夠得到更好的表現(xiàn),提高供電企業(yè)的經(jīng)濟效益。本論文的相關(guān)工作是從以下的幾點來進行的：第一,將現(xiàn)在的用電系統(tǒng)在信息收集工作中表現(xiàn)出的功能特性等進行深入的研究分析。第二,對用電信息采集系統(tǒng)在余杭供電公司實際中的相關(guān)具體案例進行分析,獲得我們所需要的經(jīng)驗教訓等。第三,在該系統(tǒng)對電力的營銷過程中所涉及到的相關(guān)技術(shù)手段和有關(guān)應用進行深入分析,同時在相關(guān)實際案例中得到的經(jīng)驗知識,給出對于供電部門有實質(zhì)性作用的措施手段,為營銷管理的相關(guān)理論做出了一定的貢獻。
[Abstract]:From the current situation, the relevant departments through technical means of marketing management innovation. In this respect, the information collection system is particularly prominent. The power information collection system is to make full use of modern means, to upgrade the software and hardware of the system, and to synthesize the relevant knowledge of communications, computers, metrology and related marketing methods. Power supply related departments to the work of power supply management has played a great role in promoting. Based on the analysis of the relevant information of Yuhang Power supply Company, this paper deeply analyzes the function of different modules of the system. The function of the system in the marketing management work is studied in detail, so that the system can get better performance in efficiency and quality, and improve the economic benefits of power supply enterprises. The related work of this paper is carried out from the following aspects: firstly, the functional characteristics of the current electric power system in the information collection are deeply studied and analyzed. Secondly, the paper analyzes the relevant cases of the power information collection system in Yuhang Power supply Company, and obtains the experience and lessons we need. Third, in the system of electricity marketing process involved in the relevant technical means and related applications in-depth analysis, at the same time in the relevant practical cases of experience and knowledge, to provide a substantial role for the power supply sector measures, Has made certain contribution to the related theory of marketing management.
【學位授予單位】：華北電力大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：TM76

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本文編號：2300126