【摘要】：隨著國內保險業(yè)務的增長,各保險企業(yè)競爭的熱點將逐步由新用戶的發(fā)展轉移到對存量客戶的維系與價值提升,要比競爭對手贏得更多的市場和客戶,需要進行徹徹底底的改變,從“產品”轉為“服務”,包含產品設計、服務理念、營銷方式等方面的轉變。俱樂部(Club)是指由公司組織,會員在一定條件下自主參加,并具備相應權利和義務的自由團體。車友俱樂部則是指企發(fā)展私家車車主為會員,并提供相應的會員服務,培養(yǎng)客戶的忠誠度,提升企業(yè)形象。論文中分析了目前保險公司的產品、價格等難以在市場競爭中形成優(yōu)勢的原因,提出只有服務才可以最大限度的與競爭對手區(qū)分開來。而建立車友俱樂部系統(tǒng)是公司差異化的一種方法。目前,還沒有能將客戶有效凝聚在一起的途徑,沒能利用客戶資源為公司創(chuàng)造價值。為了構建公司差異化服務體系,提高客戶忠誠度,增強客戶粘性,車友俱樂會將是一個能讓公司、俱樂部、會員和潛在客戶之間溝通、服務的平臺首先,論文對系統(tǒng)的定位、意義、商業(yè)應用現(xiàn)狀及研究內容進行了闡述,確定了系統(tǒng)的功能和目標,根據科學的方法對需求進行分析,形成需求分析用例圖。論文結合軟件的生命周期和系統(tǒng)設計思路,對系統(tǒng)設計概要和數據庫設計分別進行詳細說明,設計概要包括系統(tǒng)架構設計和功能結構設計,數據庫設計包括數據流圖和數據結構展示等。其次,介紹了系統(tǒng)的詳細設計和功能實現(xiàn),系統(tǒng)在實現(xiàn)過程中用到了數據庫技術、ETL技術、Java技術及SVN版本管理工具等。為了保證項目質量,系統(tǒng)還進行了嚴格的測試,并最后介紹了系統(tǒng)的部署和上線情況。本文所提出的車友俱樂部已經上線使用并進行了有效的推廣,協(xié)助保險公司達到了構建公司差異化服務體系,提高現(xiàn)有客戶的忠誠程度,增強已有客戶粘性的目標,提高了公司的整體效益。
[Abstract]:With the growth of domestic insurance business, the hot competition of insurance enterprises will gradually shift from the development of new users to the maintenance and value promotion of stock customers, and win more markets and customers than their competitors. A radical change is needed, from "product" to "service", including product design, service concept, marketing approach, etc. Club (Club) is a free organization organized by a company, its members participating independently under certain conditions and having the corresponding rights and obligations. Car club refers to the development of private car owners as members, and provide corresponding member services, customer loyalty, enhance the image of the enterprise. This paper analyzes the reasons why the products and prices of insurance companies are difficult to form advantages in the market competition, and puts forward that only services can be distinguished from competitors to the maximum extent. The establishment of a car club system is a method of differentiation. At present, there is no way to gather customers together effectively, and not to use customer resources to create value for the company. In order to construct the company's differentiated service system, improve customer loyalty, enhance customer stickiness, car club will be a platform for communication among companies, clubs, members and potential customers. First of all, the paper will position the system. The significance, the present situation of commercial application and the research contents are expounded, the functions and objectives of the system are determined, the requirements are analyzed according to the scientific method, and the requirement analysis use case diagram is formed. Combined with the life cycle of the software and the idea of system design, the paper explains the system design outline and database design in detail. The design outline includes the system architecture design and the function structure design. Database design includes data flow diagram and data structure display. Secondly, the detailed design and function realization of the system are introduced. The database technology, SVN technology and SVN version management tools are used in the implementation of the system. In order to ensure the quality of the project, the system is tested strictly. Finally, the system deployment and online situation are introduced. The car club put forward in this paper has been put into use online and has been effectively promoted to help insurance companies to achieve the goal of building a differentiated service system, improving the loyalty of existing customers, and enhancing the stickiness of existing customers. Improved the overall efficiency of the company.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：TP311.52
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本文編號：2238329