【摘要】：中國獨(dú)立設(shè)計(jì)師服裝品牌,因其獨(dú)特的藝術(shù)氣質(zhì)和鮮明的品牌理念,逐漸被人們所熟知,并成為服裝市場(chǎng)上的新生事物。這些設(shè)計(jì)師品牌,有著藝術(shù)家的獨(dú)特氣質(zhì),它們充滿了設(shè)計(jì)感與藝術(shù)性,承載著設(shè)計(jì)師的藝術(shù)理念和哲學(xué)思考,是設(shè)計(jì)師審美理想的物化成果。這些品牌在成立之初往往都是面向小眾的,隨著品牌經(jīng)營的成功運(yùn)作而逐漸走向大眾的視野,它們有著獨(dú)立的思考,像藝術(shù)品一樣,對(duì)具有相同審美追求的消費(fèi)者釋放出信號(hào),等待共鳴與回應(yīng)。獨(dú)立設(shè)計(jì)師在很大程度上是文化工作者,而不是簡(jiǎn)單的服裝從業(yè)人員。獨(dú)立設(shè)計(jì)師服裝品牌的最大特點(diǎn)就在于其精神上的審美性。它們植根于燦爛的傳統(tǒng)文化,從中挖掘隱秘的的力量,化為真正具有民族生命力的本土設(shè)計(jì)。東方藝術(shù)的精髓是意境之美,意境的營造靠的是在設(shè)計(jì)師為服裝作品傾注進(jìn)去的文化內(nèi)涵。設(shè)計(jì)師要有深厚的人文底蘊(yùn),去牢牢把握真正具有生命力的文化本質(zhì),用現(xiàn)代的手段再釋傳統(tǒng),賦予傳統(tǒng)服飾以現(xiàn)代生命力的表達(dá),將真正具有中國思維方式、中國文化意蘊(yùn)的作品凝練而莊重地呈現(xiàn)出來。這種審美上的特質(zhì),使得中國獨(dú)立設(shè)計(jì)師品牌從美學(xué)理念到設(shè)計(jì)手法、從營銷手段到品牌經(jīng)營建設(shè),都和暢銷的流行品牌不同。本文將從美學(xué)的層面,針對(duì)設(shè)計(jì)師服裝品牌從設(shè)計(jì)到營銷的整個(gè)流程,進(jìn)行審美文化上的剖析,以獨(dú)特的視角證實(shí)中國獨(dú)立設(shè)計(jì)師品牌的藝術(shù)價(jià)值。中國獨(dú)立設(shè)計(jì)師服裝品牌獨(dú)特的審美文化意義與藝術(shù)價(jià)值,將使其充滿無限生機(jī)與活力。
[Abstract]:Chinese independent designer clothing brand, because of its unique artistic temperament and distinctive brand concept, is gradually known by people, and has become a new thing in the clothing market. These designer brands, which have the unique temperament of artists, are full of the sense of design and artistry, bearing the designer's artistic idea and philosophical thinking, and are the materialized results of the designer's aesthetic ideal. At the beginning of their establishment, these brands tend to be niche oriented. With the successful operation of their brands, they gradually move to the public's horizon. They have independent thinking, like art works, which send signals to consumers who have the same aesthetic pursuits. Wait for resonance and response. Independent designers are, to a large extent, cultural workers, not simple garment practitioners. The biggest characteristic of independent designer clothing brand lies in its spiritual aesthetic. They are rooted in the splendid traditional culture, excavate the secret power from it, and become the native design with real national vitality. The essence of oriental art is the beauty of artistic conception. Designers should have profound humanistic background, firmly grasp the true vitality of the cultural essence, reinterpret tradition by means of modern means, endow traditional dress with the expression of modern vitality, and truly have a Chinese way of thinking. The works of Chinese cultural implication are presented in a condensed and dignified manner. This aesthetic characteristic makes Chinese independent designer brand different from popular brand from aesthetic idea to design technique, from marketing means to brand management. This article will analyze the aesthetic culture of the designer clothing brand from the design to the marketing from the level of aesthetics, and prove the artistic value of the independent designer brand in China from a unique angle of view. The unique aesthetic cultural significance and artistic value of Chinese independent designer clothing brand will make it full of infinite vitality and vitality.
【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.86;F273.2

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

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本文編號(hào)：2231979