【摘要】：跨國公司的生產(chǎn)經(jīng)營隨著全球化經(jīng)濟的推進,取得了空前未有的發(fā)展,它們已經(jīng)是影響世界經(jīng)濟發(fā)展的重要因素。也直接影響著全球?qū)ν饨?jīng)濟貿(mào)易的迅速增長。90年代以來,跨國公司正在從以前單一的對外直接投資,發(fā)展到跨國并購、融資和收購。推動了全球經(jīng)濟的高速發(fā)展。隨著中國經(jīng)濟的發(fā)展和騰飛,全球各大汽車零部件制造商不斷涌入中國汽車售后市場。隨著市場日益激烈的競爭,他們漸漸形成了一個共識—在中國長期發(fā)展并繼續(xù)擴大自己競爭優(yōu)勢的唯一途徑就是實施本土化戰(zhàn)略。勿庸置疑,跨國公司已成為推動中國經(jīng)濟發(fā)展的重要力量。掌握跨國公司產(chǎn)生和發(fā)展的一般規(guī)律,探索優(yōu)秀的跨國公司的發(fā)展歷程,學習他們的先進管理理念,是研究跨國經(jīng)營的必不可少的過程。本文首先介紹跨國公司的基本理論以及跨國公司如何開展本土化戰(zhàn)略。從跨國企業(yè)生產(chǎn)本土化、營銷本土化、研發(fā)本土化、人才本土化和經(jīng)營管理本土化等方面重點做了介紹。同時通過本人在一家跨國汽車零部件公司的工作經(jīng)驗,就它在中國本土化的具體案例進行分析。從而得出了前面所提到的跨國公司本土化戰(zhàn)略的可行性。本文顯著的特點是針對汽車售后市場這一行業(yè),以特定案例為切入點,開展本土化的分析研究。對于越來越多進入中國汽車售后市場發(fā)展的跨國汽車部件公司提供了參考價值。同時也對于本土企業(yè)到海外發(fā)展提供了參考。
[Abstract]:With the development of the global economy, the production and management of multinational corporations have made unprecedented development, and they have become an important factor affecting the development of the world economy. It also directly affects the rapid growth of global foreign economic and trade since the 1990s, multinational corporations are developing from a single foreign direct investment to cross-border mergers and acquisitions, financing and acquisition. Promote the rapid development of the global economy. With the development and development of China's economy, the world's major auto parts manufacturers have been pouring into China's aftermarket. With the increasingly fierce competition in the market, they have come to a consensus that the only way to develop and continue to expand their competitive advantage in China for a long time is to implement the localization strategy. There is no doubt that multinational companies have become an important force to promote China's economic development. It is an indispensable process to study transnational management by mastering the general law of the emergence and development of transnational corporations, exploring the development course of excellent transnational corporations and learning their advanced management ideas. This paper first introduces the basic theory of transnational corporations and how to carry out localization strategy. This paper introduces the production localization, marketing localization, R & D localization, talent localization and management localization of multinational enterprises. At the same time, through my working experience in a multinational auto parts company, this paper analyzes its localization in China. Thus, the feasibility of the localization strategy of multinational corporations mentioned above is obtained. The characteristic of this paper is to carry out the analysis and research of localization with specific cases as the starting point in view of the automobile aftermarket. It provides reference value for more and more multinational auto parts companies entering the aftermarket of China. At the same time, it also provides a reference for local enterprises to overseas development.
【學位授予單位】：東南大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F416.471;F272

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