用戶對微信公眾號的使用動機與行為
發(fā)布時間：2018-08-07 10:09
【摘要】：微信公眾平臺是騰訊公司在微信上推出的重要功能模塊,已成為當前重要的營銷傳播工具。從用戶的角度出發(fā),對微信公眾號的使用動機與行為進行了闡述,并鑒于微信公眾號的良好推送功能及廣受用戶訂閱的大好勢頭,為能更好地發(fā)揮學報作為高校對外交流的窗口作用,提出建立學報微信公眾號的建議。
[Abstract]:WeChat public platform is an important function module launched by Tencent on WeChat and has become an important marketing and communication tool. From the user's point of view, this paper expounds the motivation and behavior of the WeChat public number, and in view of the good push function of the WeChat public number and the good momentum of the user subscription, In order to give full play to the role of journal as a window for foreign exchange, the paper puts forward some suggestions on establishing the public number of journal WeChat.
【作者單位】： 武漢輕工大學學報編輯部;武漢大學新聞與傳播學院;
【分類號】：G206
本文編號：2169698
[Abstract]:WeChat public platform is an important function module launched by Tencent on WeChat and has become an important marketing and communication tool. From the user's point of view, this paper expounds the motivation and behavior of the WeChat public number, and in view of the good push function of the WeChat public number and the good momentum of the user subscription, In order to give full play to the role of journal as a window for foreign exchange, the paper puts forward some suggestions on establishing the public number of journal WeChat.
【作者單位】： 武漢輕工大學學報編輯部;武漢大學新聞與傳播學院;
【分類號】：G206
【相似文獻】
相關碩士學位論文 前2條
1 崔光勇;微信平臺上的企業(yè)營銷策略研究[D];黑龍江大學;2015年
2 胡穎華;從微信公眾號看紙媒與新媒體的融合[D];廣西大學;2016年
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