本文選題：特定過程 + 移動營銷　； 參考：《青年記者》2015年26期

【摘要】：正受益于移動互聯(lián)網(wǎng)的快速發(fā)展和移動終端的更新迭代,移動應用廣告被視為新的藍海。場景應用(Live APP)作為一種極具吸引力的移動營銷方式,開始火爆起來。場景應用的興起(一)場景的概念場景,本來是一影視用語,指在特定時間、空間內發(fā)生的行動,或者因人物關系構成的具體畫面,是通過人物行動來表現(xiàn)劇情的一個個特定過程。(二)場景應用的定義在傳統(tǒng)視頻廣告中,場景早已存在。而在場景應用當中,向受眾展現(xiàn)的是一
[Abstract]:With the rapid development of mobile Internet and the update iteration of mobile terminals, mobile application advertising is regarded as a new blue sea. Scene application Live app, as an attractive mobile marketing method, began to catch on. The rise of scene Application (1) the conceptual scene of a scene is originally a film and television term, referring to the action that takes place at a specific time or space, or a specific picture formed by the relationship between the characters, It is a particular process through which characters act to express the plot. (2) the definition of scene application is in the traditional video advertisement, scene already exists. And in the context of the application, it shows the audience a
【作者單位】： 武漢學院新聞傳播系;
【分類號】：F713.8
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本文編號：2024589